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Max Eberl’s commercial criticism becomes an own goal

by Alexandra Hartman Editor-in-Chief

In social media, Max Eberl, who was speaking in front of a sponsorship wall of his new club, flew his own statement around his ears: his point of view is leading because of his employment with the new employer, which critics exemplify for just that commercialization and marketing and is sometimes labeled as a marketing construct , to great misunderstanding.

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