2024-05-11 11:49:09
To offset losses resulting from the widespread global boycott, fast food chain McDonald’s is set to offer $5 meals in its American restaurants to attract more customers.
A report from Bloomberg indicates that the sales giant saw a slowdown in its global sales growth for the fourth consecutive quarter.
It should be noted that the pace of decline has sharply accelerated since last October, due to the widespread global popular boycott of McDonald’s products after the company was accused of supporting the Israeli army, which carries out massacres against civilians in Gaza strip.
In early April, McDonald’s and Allonial Limited said McDonald’s had decided to purchase its 30-year franchise in Israel from its owner, Allonial Limited, which would return ownership of 225 restaurants with more than 5,000 employees to McDonald’s.
McDonald’s CEO Chris Kempczinski said last January that the company had seen “tangible damage” in a number of markets in the Middle East and beyond due to Israel’s war on Gaza, to which Arabs, Muslims and others around the world responded by boycotting. brands that support Israel. In support of Gaza.
McDonald’s is one of the most famous and largest fast food companies in the world, having more than 40,000 branches in more than 120 countries. But their franchises are often owned by local companies that operate independently.
Occupation soldiers carrying McDonald’s bags (social media sites)
The start of the boycott
The story of the McDonald’s boycott began when the chain’s accounts on Platform X (formerly Twitter), Instagram and Facebook published a series of photos last October showing free meals offered to Israeli soldiers.
The photos were accompanied by the announcement that they would donate around 4,000 meals a day to the occupying army, and that they would also receive a 50% discount on the rest of the other food items, in support of the occupying army, which has been waging war in the Gaza Strip since the start of the battle. Al-Aqsa flood October 7, 2023.
Images of Israeli soldiers carrying McDonald’s meal bags spread widely across Palestinian, Arab and international communications platforms, triggering a state of anger among the pioneers of the virtual world. Loud calls began to boycott its restaurants across the world via the hashtag “#Boycott_McDonald’s”. “
With the extension of the boycott campaign, many agents of the McDonald’s restaurant chain in the Arab world rushed to issue statements in which they confirmed that they had no relationship with the Israeli branch of McDonald’s and that McDonald’s was a corporation that was not owned by McDonald’s. a specific person but by millions of people around the world, and that they are 100% local companies, with independent management, all profits belong entirely to local companies, and the role of international company is limited solely to allowing the use of the mark. locally, that is to say what we call the “franchise” system.
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