Meghan Markle drops bombshell announcement about lifestyle brand

Meghan Markle Announces Lifestyle Brand Renaming

Meghan Markle has unveiled a new chapter in her entrepreneurial journey, rebranding her lifestyle brand from American Riviera Orchard to “As Ever.”

The Duchess of Sussex shared the exciting news through a video message posted on her official Instagram page. The declaration coincided with her husband, Prince HarryS, return home from the prosperous Invictus Games 2025 in Canada.

“Some of you may have heard whispers about what I’ve been creating. In two weeks, my series on @netflix launches — but there’s something else I’ve been working on,” Markle stated in the video.

She continued,”I’m thrilled to introduce you to as Ever — a brand that I created and have poured my heart into. ‘As ever’ means ‘as it’s always been’ or some even say ‘likewise as always.’ If you’ve followed along since my days of creating The Tig, you’ll know this couldn’t be truer for me. This new chapter is an extension of what has always been my love language, beautifully weaving together everything I cherish — food, gardening, entertaining, thoughtful living, and finding joy in the everyday.”

Markle further elaborated, “I will keep sharing behind the scenes tidbits with you here as we ramp up to launch, and I can’t wait for you to get your hands on everything we’ve been creating. Sending lots of love… As ever, Meghan.”

the rebranding signifies Markle’s continued commitment to her personal passions and emphasizes her dedication to creating a lifestyle brand that embodies authenticity and enduring values.

The launch of “As Ever” follows Markle’s recent endeavors in the entertainment industry, including her upcoming Netflix series.

This multifaceted approach to entrepreneurship demonstrates Markle’s ambition and her ability to connect with audiences on multiple levels.

As Markle embarks on this new chapter, her brand “as Ever” promises to be a space where she can continue to share her passions and inspire others to embrace mindful living.

How does Meghan Markle plan to utilize her platform and influence to promote mindful living through “As Ever”?

meghan Markle Unveils her rebranded lifestyle Brand “As Ever”

An Interview wiht Meghan Markle, Entrepreneur & Lifestyle Maven

Archyde News caught up with Meghan Markle to discuss her exciting rebrand, the launch of “As Ever,” and her passion for inspiring mindful living.

Q: What inspired the name change from American Riviera Orchard to “As Ever”?

Markle: “As Ever” is deeply personal and represents my journey over the years. It’s about consistency, authenticity, and cherishing the things that have always been vital to me. ‘As ever’ also means ‘as it’s always been,’ reflecting my love for timeless, enduring values that I hope to share through my brand.

Q: Can you share more about the vision behind “As Ever”?

Markle: “As Ever” is an extension of my love language – food,gardening,entertaining,thoughtful living,and finding joy in the everyday. I want it to be a space where people can connect with their own passions, embrace mindful living, and create moments of joy in their daily routines.

Q: How does “As Ever” reflect your personal passions and values?

markle: My love for creating moments of joy has been with me since my days of running The Tig.With “As Ever,” I’m excited to share more of that with everyone – from recipe creations and gardening tips to thoughtful ideas on entertaining and embracing a slow-living lifestyle.

Q: How do you plan to balance “as Ever” with your Netflix series and other projects?

Markle: Balancing projects has always been about prioritizing and finding harmony between them all. I believe they complement each other beautifully, allowing me to express different facets of my personality and connect with various audiences.

Q: What do you hope people take away from your new venture?

Markle: I hope people find inspiration in “As Ever” to embrace mindful living and create moments of joy in their everyday lives. whether it’s trying a new recipe, tending to their gardens, or hosting a cozy gathering, I want the brand to remind us all that cherishing simple pleasures can greatly enrich our lives.

Q: In your opinion, what sets “As Ever” apart from other lifestyle brands?

Markle: I believe “As Ever” stands out as it’s deeply rooted in authenticity and my personal passions. It’s not just a brand; it’s a lifestyle that I’ve been curating for years. I’m not trying to reinvent the wheel, but rather, invite everyone to enjoy the simple, lovely things that bring us joy and connect us with one another.

As Meghan Markle continues to grow as an entrepreneur and lifestyle influencer,”As Ever” promises to be a space where she can continue to share her passions and inspire others to embrace mindful living. To stay updated on the latest news from “As Ever,” be sure to follow Meghan Markle on her official Instagram page and visit asEver.com (launching soon).