2023-11-24 14:54:00
Mercado Pago and Mercado Livre have just announced a special action that will distribute discount coupons of up to R$1,000 durante a Black Friday e a Cyber Monday, until November 27, 2023. Coupons will be distributed in specific programs during Rede Globo programming, stay tuned for times and dates.
The action is a direct continuation of Black Friday promoted by Mercado Livre this week, which has already distributed coupons from R$35 to R$70.
The name of the action is “Tá na Mão”, as the coupons will be released during advertisements where there will be a handshake and a bell indicating that the discount is available for the first 1,000 users who pay for their purchases exclusively with their Mercado Pago balance.
The first coupon for the action was already distributed during the Meeting Program, on November 23rd. With it, users had a R$500 discount on purchases starting at R$700.
The next coupon will be R$1,000 for purchases from R$1,200. It will be released on November 25th during the Altas Horas program. The last coupon will be R$500 on purchases from R$700 and will be released during the Encounter Program on Monday, November 27, 2023.
In addition, Mercado Livre also includes special offers for Meli+ subscribers, the loyalty program that brings several advantages such as access to Disney Plus and Star Plus at no additional cost, a year of free Deezer Premium and much more. Find out more about the offer here.
Pethra Ferraz, Vice President of Marketing at Mercado Pago LATAM, comments on the actions carried out by Mercado Pago and Mercado Livre:
This action is part of a broad digital bank strategy for this Black Friday, which began at the beginning of November with discount coupons ranging from R$35 to R$70 for new users, who use their account balance, and for those who You already have pre-approved credit, request your card and pay for purchases at Mercado Livre. And we are already reaping positive results directly in the company’s business. In November, we had the biggest peak in downloads of the digital banking app in the last 18 months.
please note that the coupon needs to be manually included on the payment page and the total value of the product must be paid with the Mercado Pago balance, or the discount will not be counted.
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