New report issued by the International Data Corporation (IDC) details growth in tablet sales around the world. Apple and Samsung maintain their leadership, but with a smaller market share.
Bringing figures for the third quarter of this year, which corresponds from July to September, the document reveals a 20.4% growth in general tablet sales worldwide; going from 32.9 million units sold in 2023, to 39.6 million units in 2024. Check out the published table:
Although they remained at the top of the table, including an increase in sales compared to the same period last year, Apple and Samsung saw a drop in market share.
Click here to read more
1730723690
#Tablet #market #grows #Apples #leadership #falling
**Interview with Tech Analyst Jane Doe**
**Host:** Good morning, Jane, and thank you for joining us. The latest IDC report reveals that Apple shipped 12.6 million tablets in Q3, capturing a 31.7% market share. With overall tablet sales growing by 20.4%, how do you interpret these figures in terms of Apple’s position in the market?
**Jane Doe:** Good morning! It’s clear that Apple maintains a strong command over the tablet market, but the slight drop in market share is noteworthy. This could suggest increasing competition, especially from Samsung and other emerging brands.
**Host:** That’s an interesting point. Given that Apple and Samsung are seeing a decrease in market share even as sales increase, do you believe consumers are becoming more open to alternatives?
**Jane Doe:** Absolutely. The rise of competing brands means that consumers are now more willing to explore options that may offer better value or features. This shift indicates a more dynamic market, where brand loyalty might be tested.
**Host:** So, do you think this trend signifies a potential turning point for Apple and Samsung? How might they need to adapt to retain their leadership positions?
**Jane Doe:** They may need to innovate more aggressively and diversify their offerings. Addressing consumer needs, such as affordability or unique features, will be crucial to prevent further share loss.
**Host:** It sounds like the tablet market is evolving rapidly. To our viewers, do you think Apple and Samsung’s decline in market share matters if they’re still selling millions of devices? Should users stick with these established brands, or explore newer options? Share your thoughts!
