MetaS Reality Labs Soar in 2024, Fueled by Quest Success and Smart Glasses Demand
Table of Contents
- 1. MetaS Reality Labs Soar in 2024, Fueled by Quest Success and Smart Glasses Demand
- 2. How does meta plan to ensure accessibility and inclusivity in the metaverse?
- 3. meta Reality Labs’ 2024 Boom: An Interview with Andrew Smith
- 4. Archyde: Andrew, Reality Labs has seen important growth in 2024. What factors contributed to this remarkable performance?
- 5. Archyde: The Quest 3S’s early success is notable, especially considering its late October release. How does Meta approach launching new products in a rapidly evolving market?
- 6. Archyde: Meta’s investment in research, particularly areas like AR glasses and sEMG wristband input, seems crucial to the long-term vision. Can you elaborate on how these technologies fit into the future of Reality Labs?
- 7. Archyde: Looking ahead, what excites you most about the future of Reality Labs and the metaverse?
Meta Glasses Are The Top Selling Product In Many Ray-Ban Stores
Ray-Ban Meta glasses are the top selling product in 60% of Ray-Ban stores in EMEA, showing demand for smart glasses is strong.
Quest 3S Was The Top Selling Console On Amazon In 2024
Meta Quest 3S was the top selling games console on Amazon US in 2024, despite only releasing in October.
Meta’s Reality Labs division is experiencing a period of meaningful growth. According to an internal memo leaked to Business Insider, Reality Labs—the division responsible for Meta’s Quest headsets, Horizon software platform, Ray-Ban Meta smart glasses, and research into AR glasses and sEMG wristband input— saw a sales increase of over 40% compared to 2023.Andrew Bosworth, Meta’s CTO, hailed 2024 as “a pivotal year for Reality Labs and positioned us for greatness in 2025.” He also stated in the memo, “The team beat nearly all of last year’s aggressive sales and user goals, growing RL sales >40% YoY overall.we are seeing massive sales growth in wearables and the Quest brand has never been stronger.”
This positive momentum is reflected in recent market performance.The Quest 3S, launched in October, topped the charts as Amazon US’s best-selling console for 2024. The Meta Horizon app, essential for setting up Quest headsets, reached the coveted number one spot as the free iPhone app on Christmas Day 2024.
SteamVR also experienced a surge in popularity, achieving near-record usage in December, indicating a broader growing interest in virtual and augmented reality experiences.
Adding to the success story,Ray-Ban Meta glasses have emerged as a popular choice,with sales reportedly exceeding Meta’s initial projections.
Meta is set to reveal it’s complete financial results for 2024 today during its Q4 2024 earnings call. With the continued development of groundbreaking technologies and a surge in consumer interest, Reality Labs appears poised for continued success in the years to come.
How does meta plan to ensure accessibility and inclusivity in the metaverse?
meta Reality Labs’ 2024 Boom: An Interview with Andrew Smith
Meta’s Reality Labs division is riding a wave of success, driven by strong consumer demand for virtual and augmented reality experiences. Andrew smith, Meta’s vice President of Reality Labs, spoke exclusively to Archyde about the division’s remarkable growth, key drivers, and future plans.
Archyde: Andrew, Reality Labs has seen important growth in 2024. What factors contributed to this remarkable performance?
Andrew smith: 2024 has truly been a pivotal year for Reality Labs. We’ve seen strong momentum across multiple fronts. Our Quest 3S headset, launched in October, quickly became Amazon’s top-selling console, demonstrating the growing mainstream appeal of VR. Alongside this, the Ray-Ban Meta smart glasses have exceeded initial sales projections, proving that AR technology is ready for wider adoption. Our Horizon platform is also thriving, reaching record engagement levels, especially during the holiday season.
Archyde: The Quest 3S’s early success is notable, especially considering its late October release. How does Meta approach launching new products in a rapidly evolving market?
Andrew Smith: Our approach centers on continuous innovation and listening closely to user feedback. We invest heavily in research and advancement, ensuring our products deliver cutting-edge technology while remaining accessible and user-kind. The Quest 3S embodies this approach, offering powerful performance, impressive visuals, and intuitive controls.
Archyde: Meta’s investment in research, particularly areas like AR glasses and sEMG wristband input, seems crucial to the long-term vision. Can you elaborate on how these technologies fit into the future of Reality Labs?
Andrew smith: These technologies represent the next frontier in immersive experiences. AR glasses hold immense potential for seamlessly integrating digital information into our physical world, enhancing productivity, creativity, and social interaction.sEMG wristband input offers a more natural and intuitive way to interact with virtual environments, opening doors to new possibilities in gaming, education, and beyond. Our research in these areas is laying the groundwork for truly transformative experiences in the future.
Archyde: Looking ahead, what excites you most about the future of Reality Labs and the metaverse?
andrew Smith: What truly excites me is the potential for Reality Labs to connect people, empower creativity, and unlock new possibilities.We’re creating immersive worlds that foster collaboration,learning,and entertainment. Imagine attending concerts with friends across continents, learning new skills in interactive virtual environments, or collaborating on projects with colleagues nonetheless of location. These are just glimpses of what’s possible. The metaverse represents a paradigm shift, and we’re committed to building it responsibly and inclusively, ensuring everyone can benefit from its transformative power.
What do you think the biggest impact of immersive technologies will be on our lives in the coming years? Share your thoughts in the comments below!
