2023-09-12 14:50:31
The professional supermarket is opening a new warehouse dedicated to its non-food offering and a marketplace on Metro.fr which will also be accessible to individuals.
Metro is thinking big this fall. As revealed The echoes in today’s edition, the professionals’ supermarket is accelerating its non-food ranges on the one hand through the inauguration of a new marketplace on its Metro.fr site and on the other hand with the opening of a new 18,000 square meter warehouse.
For the year 2023, the group plans to sell more than 5 billion euros worth of supplies, mainly foodstuffs to its approximately 400,000 restaurant customers.
Through this new orientation, Metro wishes to multiply its number of third-party merchants by five to exceed the symbolic mark of a thousand, while expanding its range of dry groceries up to 140,000 references.
“Several hundred million additional euros” by 2030
The “marketplace” will only offer professional equipment “with both a complementary range of brands already present in stores and new manufacturers”, as indicated in the economic daily. The room for progress in the digital field is considerable for the group, which only generates 10% of its turnover online, which still corresponds to half a billion goods delivered to restaurant customers.
This new marketplace should therefore represent “several hundred million additional euros” by 2030 in France alone, with three billion euros expected at the European level.
“The more we focus on our core target, the more we develop,” estimates Pascal Peltier, executive director of Metro France.
To support this new digital “marketplace” which will not be limited to professional customers and which will be available to individuals, Metro is acquiring a new warehouse, also inaugurated on Tuesday in Roye, in the Somme.
“This opening will make it possible to bring back non-restaurant professional customers, liberal professions for example, who previously came to our stores, indicates Pascal Peltier to Les Échos. Today, we no longer accept them with a few exceptions, such as in Nanterre , near Paris, because we noticed that restaurateurs wanted stores that were truly dedicated to them.”
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