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The exhibition will be until May 8. Special
With the photographic exhibition “Mexico not artificial”, Burger King reveals its 100% natural menu proposal “because we want to show our intention to join the trend of offering food without dyes, without preservatives and without flavorings”, he said Oscar Alcantaradirector of marketing at Burger King.
“With this exhibition that will be in force until May 8 at the Photography Archive Museum, we are beginning this new stage of a 100% natural menu, which is something that we have been studying for five years, with the idea of giving our completely healthy food consumers, as is the global trend”, added the executive.
When referring to the images that they are presenting, Alcántara highlighted that “It is about 40 pieces that show the ‘non-artificial Mexico’are moments of different people consuming some of our products, but they are not models, much less because the idea of the concept was to present images of everyday life, totally natural, so that they match our trend of the foods that we now have”.
Regarding the change in the preparation of its food offer, the executive commented: “’Non-artificial Mexico has its origins five years ago, with a very clear objective, which was to remove everything that was artificial from our menu, preservatives, dyes, flavorings, everything that was not particularly characteristic of natural ingredients. It was a long process, the work of a large team, with food suppliers to be able to achieve it. Why, because tests have to be done, in the adjustments we take care that we do not lose the flavor of our products”.
With this trend, which he commented: “It is a global movement of the brand, in which some countries are more advanced, and since we no longer have any artificial elements”, they have “eliminated 8,500 tons of non-natural ingredients that existed in the menu around the world.
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The exhibition shows adolescents, young people and mature people enjoying the various proposals of the brand’s menu.
The executive highlighted that the modifications in its preparations do not involve a change or increase in the price.
The visit to the exhibition in the Museum that is located in the Historic Center is totally free.