2023-10-23 10:02:41
Microsoft makes no secret of the fact that the mobile games market will occupy an increasingly important place in its strategy in order to reach two billion players in the years to come. If the recent acquisition of Activision Blizzard King and the upcoming opening of a store competing with the Play Store and the Apple Store will greatly help the American giant in this quest, Satya Nadella today reconsiders his decision to abandon the mobile phone market.
Regrets about abandoning Windows Phone
The CEO of Microsoft has in fact engaged in Axel Springer during an interview, the opportunity to return to many subjects, including a bad decision that he regrets. The German media group actually asked Satya Nadella if there was “a real strategic error or a bad decision that[’il regrette] in retrospect,” allowing the CEO to mention Windows Phone.
The decision that a lot of people talk about – and one of the hardest I made when I became CEO – was our move away from what I’ll call the cell phone as it was defined at the time. In retrospect, I think we could have made this work by reinventing the computing category between PCs, tablets and phones.
In December 2019, Microsoft ended support for Windows 10 Mobile, thus marking the American group’s withdrawal from the mobile phone market. With hindsight, Satya Nadella thinks that it would have been possible to reinvent computing between this medium, tablets and phones.
With Microsoft’s desire to carve out a place for itself in the mobile games market, it remains reasonable to imagine that the Redmond firm could one day once again offer its own hardware with its OS to compete with IOS and Android.
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