“Midi Olympique” takes advantage of the Rugby World Cup

2023-11-02 16:52:27

Published on Nov. 2, 2023 at 4:35 p.m. Updated on Nov. 2, 2023 at 5:52 p.m.

Transformed test. “Midi Olympique” – or “Midol” as its most loyal readers call it – sees its economic model reinforced by the Rugby World Cup. Despite the premature elimination of the French for the sporting event. “We have achieved our objectives,” says Emmanuel Massicard, director of “Midi Olympique”. Certainly, if the French team had continued its journey it would have been better, but we reached very satisfactory levels of broadcasting and audiences. Above all, we have rejuvenated our audience and developed digital. Now the challenge is to retain these new readers. The legacy of the World Cup will be played out for years to come. »