Migros waiting

EBetween supporters and opponents of the abandonment by Migros of its historic ban on the sale of alcohol in its supermarkets, the campaign is in full swing. It is even transformed into a publicity argument for the number two of the large distribution. But the real economic benefits are much more difficult to quantify.

While widely circulating ads showing beer bottles emblazoned with ‘yes’ and ‘no’s, the group is much less talkative about its sales forecast for beer, wine and hard liquor if supporters win. during …