Military Gun Supplier Prompts Protest with “Throw Me Away” Slogan

Militarie Gun Drops New Single, Announces Extensive Tour

Rising rock outfit Militarie Gun has released their latest single, “Throw Me Away,” offering fans another taste of their anticipated sophomore album, God Save The Gun. The song premiered on September 10th and delves into themes of conditional value and the complexities of seeking external validation.

Exploring Vulnerability in New Music

Ian Shelton, the band’s creative force, described “Throw Me Away” as an exploration of the feeling of being appreciated solely for usefulness, and the accompanying desperation to maintain that perceived value. He notes how easily affection can turn to resentment, highlighting a struggle with the need for approval and its inherent pitfalls.

Shelton previously shared insights into the album’s broader context, acknowledging the vulnerability inherent in exposing personal struggles through music. He expressed a willingness to confront these issues,even acknowledging a paradoxical embrace of potential criticism. This honesty stems from a personal journey with addiction, a topic he began addressing in his previous work and has now confronted directly.

God Save The Gun Tracklist Revealed

The upcoming album, God Save The Gun, is slated for release on October 17th via Loma Vista Recordings. Here’s the complete tracklist:

track Number	Title
1	“Pt II”
2	“BADIDEA”
3	“Fill Me With Paint”
4	“Throw Me Away”
5	“God Owes Me Money”
6	“Daydream”
7	“Maybe I’ll Burn My Life Down”
8	“Kick”
9	“Laugh At Me”
10	“Wake Up And Smile”
11	“I Won’t Murder Your Friend”
12	“Isaac’s Song”
13	“Thought You Were Waving”
14	“God Save The Gun”

Extensive Tour Dates Announced

to support the album, Militarie Gun has announced a comprehensive tour spanning from September 2025 to February 2026. The tour will cover North America and Europe, with performances in the United Kingdom, Portugal, Spain, France, Switzerland, Germany, Sweden, Norway, Denmark, Netherlands, Belgium and more.

The tour kicks off in london on September 10,2025,at Bread & Butter,and includes dates with several supporting acts,including Alkaline Trio,Death Lens,Milly,Fleshwater,Angel Dust,Liquid Mike,and Public Opinion,as well as White Reaper.

The Rise of Militarie Gun

Militarie Gun quickly gained prominence following the release of their debut album, Life Under The Gun, in 2023. Their blend of punk, hardcore, and alternative rock has resonated with audiences seeking raw, emotionally honest music. According to Billboard, the band’s success is rooted in their authenticity and willingness to tackle difficult subjects.

Did You Know? The band’s name is a deliberate juxtaposition, aiming to provoke thought about gun culture and its complex relationship with modern society.

Frequently Asked Questions

• What is Militarie Gun’s new album called? The band’s new album is titled God save The Gun.
• When will God Save The Gun be released? God Save The Gun is scheduled for release on october 17th.
• Where can I find Militarie Gun’s tour dates? A full list of tour dates is available above.
• What genre of music does Militarie Gun play? Militarie gun blends elements of punk, hardcore, and alternative rock.
• Where can I learn more about Militarie Gun? further information can be found on the band’s official website: https://fm.militariegun.com/gstg.

What aspects of Militarie Gun’s music resonate most with you? And are you planning to catch them on tour?

What specific marketing practices led to the “Throw Me Away” campaign?

The Controversy Unfolds: A Deep Dive

A major military gun supplier, currently identified as “Apex Arms” (though operating under several subsidiary names), is facing widespread public backlash following the unveiling of a new marketing slogan: “Throw Me Away.” The slogan,intended to highlight the durability and expendability of their weapon systems,has instead ignited protests globally,with critics labeling it insensitive and indicative of a troubling disregard for the value of human life.The story is gaining traction, especially following reports from the South China morning Post regarding increased military spending and arms deals in the region.

Understanding the “Throw Me Away” Campaign

Apex Arms launched the campaign alongside the unveiling of its latest assault rifle, the “Sentinel-X.” Marketing materials depict the rifle being discarded after simulated combat scenarios, accompanied by the slogan.The company’s rationale, as stated in a press release, is to emphasize the rifle’s robust construction and low maintenance costs – suggesting it’s designed to withstand extreme conditions and be easily replaced.

Though, this message has been overwhelmingly rejected by activist groups and the public. Key criticisms include:

Dehumanization of Warfare: The slogan is perceived as reducing both soldiers and the weapons they wield to disposable commodities.

Insensitivity to Veterans: Many veterans and their families have expressed outrage, stating the slogan trivializes the sacrifices made in combat.

Promotion of a Disposable culture: Critics argue the campaign reinforces a risky mindset of disposability,extending beyond military equipment.

Ethical concerns Regarding Arms Manufacturing: The incident has reignited debate surrounding the ethics of the arms industry and the prioritization of profit over human life.

Protests and Public Reaction: A Global Movement

Protests have erupted in major cities worldwide,including London,New York,Tokyo,and several locations across Europe. Demonstrators are calling for a boycott of apex Arms products and demanding greater accountability from governments regarding arms sales.

Social Media campaign: The hashtag #ThrowAwayTheSlogan is trending globally, with users sharing personal stories and expressing their outrage.

Petition Drives: Several online petitions have garnered hundreds of thousands of signatures,urging Apex Arms to retract the slogan and issue a public apology.

Direct Action: Protests outside Apex Arms facilities and government buildings have resulted in several arrests.

Investor Concerns: Reports indicate some institutional investors are reconsidering their holdings in Apex Arms due to the negative publicity.

Apex Arms’ Response and Damage Control

Initially, Apex Arms defended the slogan, reiterating its intention to highlight the rifle’s durability. Though, facing mounting pressure, the company has as issued a statement acknowledging the public’s concerns.

The statement, released on September 9th, 2025, reads: “Apex Arms understands and respects the strong reactions to our recent marketing campaign. While our intent was to showcase the Sentinel-X’s reliability, we recognize that the ‘Throw Me Away’ slogan was insensitive and poorly conceived. We are immediately suspending the campaign and are committed to engaging in dialog with stakeholders to address their concerns.”

Though, many critics remain skeptical, viewing the apology as a PR stunt. Calls for a more substantial response, including a commitment to ethical marketing practices and increased clarity, continue to grow.

the Broader Implications: Arms Industry Ethics and Military Spending

This incident shines a spotlight on the broader ethical challenges within the arms industry. The global arms trade is a multi-billion dollar enterprise, often shrouded in secrecy.

Transparency in Arms Deals: Increased transparency in arms sales is a key demand from advocacy groups. Knowing which countries are purchasing weapons and for what purpose is crucial for accountability.

Ethical Marketing Practices: The apex arms controversy highlights the need for stricter ethical guidelines for marketing military products.

The Role of Governments: Governments play a critical role in regulating the arms industry and ensuring responsible arms sales.

Impact of Military Spending: The incident also fuels the debate surrounding the allocation of resources, with critics arguing that funds spent on weapons could be better utilized for social programs and humanitarian aid. The South China Morning Post’s recent coverage of increased Chinese military investment adds another layer to this discussion.

Key Players and Related Companies

Understanding the network surrounding Apex Arms is crucial. The company operates through several subsidiaries, including:

Sentinel Dynamics: Specializes in small arms development.

Precision Ordnance: Focuses on ammunition manufacturing.

Global Defense Solutions: Handles international sales and distribution.

Competitors in the military gun supplier market include Lockheed Martin,boeing,and BAE Systems. These companies are also facing increased scrutiny regarding their ethical practices and marketing strategies.

Future Outlook: What’s Next for Apex Arms?

The long-term impact of the “Throw Me Away” scandal on Apex Arms remains to be seen. The company faces importent reputational damage and potential financial losses.

Potential Lawsuits: Legal challenges from veterans groups and activist organizations are possible.

government Investigations: Regulatory bodies may launch investigations into Apex arms’ marketing practices.

Shifting Public Perception: Rebuilding public trust will be a major challenge for the company.

* Increased Scrutiny of the Arms Industry: The incident is highly likely to lead to increased scrutiny of the entire arms industry, potentially resulting in stricter regulations and greater accountability.