Miraflores District: The Rise of International Restaurant Chains and Luxury Brands

2023-06-27 20:23:22

Thus, the Miraflores Chamber of Commerce told Gestión that four international restaurant chains would be ready to arrive in this district by the end of the year.

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“We know that up to four international food chains (restaurants) are ready to invest in the last quarter of this year. This in view of the extraordinary news of Peru’s position in gastronomic terms in the world,” explained Javier Hundskopf, president of the association.

“Internationally there are many eyes on Peruvian gastronomy. Having five Peruvian restaurants among the best in the world makes eyes turn to Peru. In addition, gastronomy is one of the great strengths of the district, ”he said.

The arrival of restaurants in the district would imply investments ranging from US$500,000 to more than US$1 million, in each one, explained the also businessman.

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“Competitiveness (in the gastronomic sector) is very high, so one (as an entrepreneur) has to offer high-quality establishments to enjoy the preference of the public,” he argued.

It is not the only investment planned for Miraflores, since another item that has also set its sights on this district is the hotel industry. Thus, according to the union, it is projected that the construction of six five-star hotels will begin as of the first quarter of 2024.

Regarding the arrival of luxury brands to the district, from the union it was indicated that beyond the brands what is promoted is the arrival of “companies with prestige”.

“Luxury as such is not a characteristic of Miraflores,” he stated.

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another yes I say

For Hundskopf, Avenida La Mar has already been a gastronomic corridor for more than 20 years, however, what is missing “is to organize them as such.” In this sense, he affirmed that -as a union- they are training the businessmen of this area, “so we are organizing a business competitiveness school, encouraging businessmen to raise their internal quality standard. We are also going to support them in their modernization and in a job bank given the high demand (of personnel) in the gastronomic area, ”he pointed out. The first week of November, the Chamber will carry out the week of the“ Miraflores buyer ”. Likewise, the development of the event “Technological Innovation in the future of Business in Miraflores” is planned for next July 13, in which different companies will be able to make themselves known in networking rounds.

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