2024-03-22 11:20:51
Last October, Mondial Relay (InPost group), a specialist in parcel delivery to local points, announced that it was becoming an official Partner of the Tour de France for the next 3 years. This is a major first for the company, which is joining forces with the largest cycling competition in the world and thus strengthening its attachment to the regions, embodied by its 12,000 Relay Points and 5,000 Lockers in France.
“We are very proud to be the Official Partner of this emblematic race and to come, more than ever, to bring the Smile to the roads of the Tour. A magnificent opportunity to strengthen our proximity to the French, whose daily lives we are keen to make easier every day via our Lockers and Relay Points. » – Frédérique Lancien – Customer & Brand Director of Mondial Relay.
The brand new SMIIILE caravan makes its debut on the Tour de France:
Smiiile is the watchword of Mondial Relay on a daily basis and during the Tour de France. For this first year as an official Partner, the brand has set up a festive “caravan” system: 4 vehicles, designed by the Panenka Agency and produced by Atelier Mandarine, will travel the roads of the Grande Boucle. During the first three stages taking place in Italy, the caravan and the activations will be in the colors of InPost, a brand present in this territory.
More than 300,000 goodies, saddle covers and shopping bags – will be distributed to collect or send packages to Lockers or Relay Points. The brand, which strongly capitalizes on social and environmental issues, was sensitive to the manufacturing of the products, with a bag made from recyclable plastic (RPET). 14 caravanners, with cheerful profiles, will participate in all the activities: caravan, fan zone, hospitality, etc., 9 of which will be assigned to the distribution of goodies in the different activation zones.
2 VIP drivers, undisputed cycling personalities: Laurent Brochard and Miguel Martinezwill immerse guests in total immersion in the biggest cycling event in the world, via pre-race vehicles.
Mondial Relay, official relayer of the Tour de France flag, on the starting line: Every morning, Mondial Relay will bring the Tour flag to the mayor of the starting city and to Christian Prudhomme, Director of the Tour de France. A few minutes before the departure of the runners, two Mondial Relay guests will have the privilege of carrying this flag. As an official partner of the Tour de France, Mondial Relay will also give the mayor of each departure city a personalized pennant in the colors of their city.
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