2023-11-15 11:06:25
It is by resting in your favorite armchair in the living room, listening to music, that Monique Evelle can empty your mind. When she gets home after an appointment or trip — which happens all the time — the businesswoman has a ritual. Open your laptop to answer emails? Never. “I need to remember that I’m home. The weather here is different, I don’t need to run”, she says, firmly.
If outside her refuge the rush, interaction and triggers make her mind always overflowing, at home she seeks to connect with another rhythm. “I’m tired of being light”, she says about her routine, in reference to the song Letter to Myselfby the singer Duquesa.
Favorite features of the house, located in Salvador (BA), his homeland, include the blue of the pool, the plants and the decorative objects full of memories… But for much of his life there wasn’t much left for this rest.
“Money is energy. When people are afraid to talk about money, there is the issue of Christian guilt. It’s very important for me to see these ballots.”
Monique Evelle
Not that everyday life isn’t busy now, far from it, but, from a very early age, she was involved in struggles, projects and events. Her parents defined her as a mature and observant child (too much so).
The journey into entrepreneurship began at the age of 16. The project Social Outbursta laboratory of social technologies applied to income generation, education and communication, arose from the burning desire to transform its environment.
“Even though I was born on the outskirts, my parents gave me something that today I translate as the right to the city. I always traveled around Salvador and saw the tourist attractions, had access to culture, theater, cinema… This journey allowed me to dream and create the reality I would like to live, but we know that this is not the case for many people in Brazil. ”
At this age, Monique began to question herself mainly about issues she experienced at school. “You start to wonder if what you’re going through at school is anything other than bullying — they didn’t even use that term at the time. There I understood that the name really was racism, and it was a greater impulse for me to be able to create Desabafo Social. It could have paralyzed me, because racism paralyzes many people, it’s not simple. However, in my case, it moved me.”
The project ended up taking other directions and Monique follows it as a spectator, but it was a door to so many other ventures she took on and also the discovery of her passion for mentoring and communication. Invitations to speak, facilitate conversations, create content, lead talks and produce podcasts have continued to appear. At the age of 22, she was recognized by Forbes Under 30an award that highlights talents up to 30 years old who are revolutionizing business and the world.
His captivating posture and impeccable oratory also caught the attention of Caco Barcellos, in a somewhat unpredictable situation. Invited to a meeting at TV Globo for institutional matters, Monique sat at a table in a bakery there, to have a coffee and tell a friend about her projects.
“Caco was at the next table and, as a great journalist, he heard a little of the conversation. He introduced himself and asked me if I would be interested in working on television,” he recalls. And guess what? The answer was no. “I thought it was a prank, then I gave the honest answer: I never thought about it, after all, just because we had the majestic Glória Maria didn’t mean that this was possible.”
Luckily, the friend who was with Monique tried to save the situation: “She’s nervous,” he said, explaining more about his friend’s ideas. This is how, in 2017, Monique Evelle joined the team at Profession Reporter, producing stories about causes he believed in, from feminicide to the country scene. “It gave me the ability to use my voice as a sounding board.” It was on the news program that Monique understood that her passion, in addition to business, was in entertainment.
Years later, he left Profession Reporter and, in 2022, participated in the Self-Made Brasil (Sony Channel), competition with entrepreneurs in the food market. All of these paths served as preparation for achieving an old dream: becoming a “shark”.
Launched in October, the eighth season of Shark Tank Brasil has Monique on the team of “sharks”, as the program’s investors are called. She, who had been following the reality show for years, was wondering when it would be her turn to sit in one of those jury seats, which are there to provide financial support to attractive business ideas.
First came the invitation to be a presenter: “I was already at the stage of making investments and could be a guest shark, and so I suggested, modesty aside”. She didn’t roll. Later, her company, the Inventivos platform, was invited to sign up as a participant — but it still wasn’t what Monique was aiming for. Finally, the long-awaited email arrived.
“I was in line for a toy Star Wars [na Disney], when the positive response arrived. I screamed with happiness, with adrenaline, with everything. My energy was high and I still had to hold the news with me, I couldn’t tell anyone (laughter).”
Returns
Having lived in São Paulo for a few years, Monique set herself the goal of returning to live in her hometown when she turned 30. “I want to do things from Salvador. I prefer to go back and do everything I wanted and always wanted in the city, because now I have a possibility called networking.” Even before the goal was completed, at 27, she decided it was time — and that was two years ago.
The house she lives in today is, according to her, her dream home. “I dreamed of this house in November 2021,” she reveals. Monique and her boyfriend, Lucas Santanawere in New York when she had recurring glimpses of this exact space.
“There are people who hire architects, there are people who hire saints. When I came here, I cleaned it up.”
Monique Evelle
She, who didn’t understand what place it was, only assimilated the image when a realtor showed her photos of the house. The purchase was made remotely, with the help of a video call from her parents.
When the couple entered the space for the first time, everything made sense. “They say that where I live was a big quilombo. My yard is close to my house. It seemed like it was calling me, I don’t know how to explain it. The feeling is one of relief.”
With a story that begins with a call of so many good energies, there is no way to expect a journey other than Monique’s, fueled by strength and faith.
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