The latest study Infinite Dial from Edison Research shows that 88% of Americans aged 16 and over own a mobile phone and that the availability of audio applications and podcast applications has increased, as has consumption on this medium. The chart above shows the percentage of all audio, not just radio-related audio, that is consumed through a mobile device versus traditional radio. In 2014, regarding half (49%) of all audio content was consumed on a traditional radio receiver, compared to 18% that was consumed on a mobile phone. The years that followed showed steady growth for mobile devices as time spent on traditional radio receivers decreased.
