The products of the Moroccan craft brands exhibited will thus be referenced in a unique pop-up store set up for this purpose on the second floor of the Magasin Coupole.
Event : From April 5 to May 28, 2023, Galeries Lafayette pays tribute to Moroccan craftsmanship. Thus, 20 Moroccan craft brands are exhibited there with an unprecedented selection of products offered in a multi-brand pop-up store signed “Mlle à Marrakech”.
Galeries Lafayette welcomes from April 5 to May 28, 2023 Moroccan handicrafts. Indeed, 20 brands exhibit their know-how. This event is organized on the occasion of the launch, by the prestigious French brand, of the “Mediterranean Mania” theme, marking the effective start of the spring-summer 2023 season.
It takes place within the framework of actions to promote Moroccan handicraft products on international markets and following the partnership set up in December 2022 during National Crafts Week between the Ministry of Tourism, Handicrafts and the social and solidarity economy, the Maison de l’artisan and the Galeries Lafayette.
The products on display are referenced in a unique pop-up store fitted out for this purpose located on the second floor of the Magasin Coupole. “Inspired by the colors and lights of Morocco, this ephemeral space is operated by “Mlle à Marrakech”, representing an important network of manufacture and distribution of 100% Moroccan products”, indicates the Maison de l’artisan.
This event highlights the creations of “Chabi chic” specializing in decoration and tableware, “Cote Bougies” which manufactures 100% vegetable candles, “Kessy Beldi” which operates in the manufacture of artisanal blown glass, “Heirloom Craft “(decoration and tableware), “Rhita Créations” (Manufacture of contemporary jewelry), “Original Marrakech” (embroidery and basketry), “Rock Da Kasbah” (handcrafted manufacture of trendy t-shirts / textiles), “Bahaar (Mediterranean-inspired fashion), “Les Sens de Marrakech” (cosmetic products with ingredients of natural origin), “Some Slow Concept” (label for decorative and furnishing objects), “NouN Design” (furniture and decorative accessories), “Ourika The Label” (manufacture of hand-woven dresses), “Bouchra Boudoua” (art ceramics), “Salima Chaieb” (traditional haute couture), “Nasire” (leather goods and leather), ” Hendiya” (natural cosmetics), “Zyne” (traditional slippers and mules), “Studio Sana”, “Benzaitar” (Carpets and weaving) and “Maaÿaz” (handmade jewelry design).
It should also be noted that Moroccan participation in this event will also be enhanced by the programming of participatory workshops where visitors will be able to interact with Moroccan craftsmen at work, on Saturdays April 29, May 6 and 13, 2023.
Demonstrations dedicated to the creation of articles in wool felt, embroidery on basketry and painting on ceramics are on the program. “The participation of master craftsmen and craft companies in this major commercial event is fully in line with the dynamics of opening up Moroccan crafts to the international market and promoting the presence of Moroccan crafts products on the markets. different markets,” concludes the same source.
Note that discovery workshops available by reservation on www.haussmann.galerieslafayette.com/la-maison-de-lartisan-du-maroc/.