By Editorial PortalCruceros.cl
@PortalCruceros
The company MSC Cruises agreed to a marketing partnership with Madison Square Garden Sports, becoming an official partner of the New York Knicks basketball team. The cruise line will be promoted during all Knicks games at The Garden, including LED signage and virtual on-court signage.
“This partnership will also make MSC Cruises our first global rights marketing partner. MSC Cruises will be involved in the Knicks organization through digital channels and fan activations and will provide once in a lifetime experiences for our incredible Jr. Knicks program,” he stated. David HopkinsonPresident and COO of Madison Square Garden Sports Corp.
In addition to the New York Knicks deal, MSC Cruises will also join as an official partner for the Westchester Knicks and Knicks Gaming, including LED signage for all Westchester Knicks home games and virtual on-court signage for all Knicks Gaming.