MVNO (Mobile Virtual Network Operator, its acronym in English – Operada Móvel com Rede Virtual in free translation), consists of a mobile telephone company instead of having its own network, it uses traditional operators. This modality can bring greater flexibility both for the creation of products and services and to offer a more personalized and close service.
Being able to be used as an alternative for the corporate environment, companies are constantly looking for more flexible and simple contracting models, which is why the adoption of technology is growing in Brazil.
According to a publication by the IMF (Future Market Insights), an American market research organization, the MVNO has the prospect of expanding in the global market with a CAGR (Compound Annual Growth Rate, in Portuguese). ) moderate of 7.7% in the next ten years (between 2022 and 2032).
Also according to the survey, the MVNO market is valued at US$ 70.3 billion (R$ 373.52 billion) in 2022 and should reach US$ 147.7 billion (R$ 784.76 billion) by 2032. and 2021, growth was even higher, at 8.3%, resulting in a market size of US$ 64.8 billion (R$ 344.30 billion) in 2021.
The IMF report highlights that the virtual mobile operators sector is experiencing a moment of expansion with the increase of digital services and technologies such as AI (Artificial Intelligence) and IoT (Internet of Things, in Portuguese). In Brazil, there were more than 3,735,089 MVNO cell phones in October, according to information released by the Teleco portal.
MVNO is an alternative to the corporate environment
“The MVNO can, with its technologies and offers, shape products and plans that are more adhering to the reality of companies and their employees”, says Marco Sandro, CEO of Supernova – accredited virtual cellular operator Vivo.
The executive explains that, despite the positive numbers, many still have doubts about MVNO and what are its main advantages in relation to other types of telephony.
“MVNO is not a technology, but a license granted by Anatel (Agência Nacional de Telecomunicações) that allows companies to use the virtual network of an existing cellular operator (owner of the antennas) to exploit the SMP (Personal Mobile Service). For this, the company needs a license from Anatel to operate”, he explains.
In Brazil, Anatel has regulated the existence of two types of MVNOs: virtual network accredited and virtual network authorized. In March, the country had 122 accredited and 10 authorized MVNOs, according to Anatel.
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