2023-11-20 07:49:47
Samsonite, a famous luggage brand Take the opportunity to organize a big event After having to face the COVID-19 epidemic crisis Causing travel to be halted in many years, the latest Samsonite event is in the form of an exhibition for visitors to be a part of. Destination Samsonite: Voyaging Through Time At 72-13 Gallery, Singapore The area within the event will be clearly divided into zones. To present the story of the brand from the past to the present. Visitors will be able to witness the journey of the evolution of iconic bag designs each year. From the 1930s onwards, such as the Streamlite, Silhouette and Oyster were introduced, and the strengths of the Samsonite suitcase were also showcased to guests. Visitors can also participate.
For one of the zones displayed under the name Zero Gravity This zone showcases the lightness of the Attrix and C-Lite luggage models, made from materials that the brand invented and developed itself. Next is the zone. Discover Durability It stands out with its enormous wheel decorations. Inside there is a travel bag. In which visitors can participate by spinning the wheel. This caused the suitcase inside to roll around and make a loud noise. This part showcases the strength of the bag. Even after being hit, it remains normal and does not break, clearly showing the durability of the bag. and the last zone is Abstract Terrains which allows visitors to try dragging their bags to experience special wheels that can glide on a variety of surfaces.
In addition, at this event, the brand also launched three new bag models that will be released in 2024, including the Evo Z, a travel bag with a cool, minimalist design. This is the DNA of the New Streamlite brand, with a vintage-inspired design inspired by the brand’s bags from the 1940s and SBL Major-Lite. It is a slim but strong bag. and is lightweight
Coming back to organize a big event. There will definitely be famous and famous guests attending the event. Whether it be influencers, artists, celebrities, and famous actors from Asia, such as Jeffrey Ngai, singer and brand ambassador for brands from Hong Kong, Ayaka Miyo Shi (Ayaka Miyoshi), a hot Japanese actress from the series Alice In Borderland Kiwi Lee Han, model, influencer and brand ambassadors of brands from Taiwan, Lee Dong Wook, a handsome actor from the land of kimchi, and Nadech Kugimiya, who is paired with Yaya-Urasaya Se. Porbund as a representative of Thailand attending the event Both of whom gave a special interview with GQ with “I am glad to have participated in this event. Makes you know the history of the brand since the past. to new technology that Samsonite will offer to travelers around the world in the near future,” Nadech said, and Yaya immediately added, “I really like this work. Because I’m a person who likes to travel. After viewing the exhibition I immediately felt ready to travel.”
Even though the said event will be held at the end of the year. But the brand also told GQ that this time is considered a kickoff event for the brand because in 2024 the brand will have new projects Definitely giving travelers around the world something to be excited about. Whether it’s a new model of luggage that comes with innovations to increase convenience for travelers. and collaborations with other brands that is sure to please travelers and fashionistas.
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