Ukrainian television host Nadiia Matvieieva celebrated her birthday on November 15, marking her 58th year with a life defined by major career shifts, personal resilience, and rigorous physical endurance.
Widely recognized by audiences across the country as the long-running host of the popular daytime television show “Everything Will Be Fine,” which aired on STB for over six years, Matvieieva has expanded her professional footprint far beyond traditional broadcasting following the show’s closure in 2018.
Born in Kerch, Matvieieva experienced a turbulent childhood marked by severe domestic difficulties. In interviews, she has recounted enduring 14 years of fear due to her father’s alcohol dependency and violent behavior toward her mother. Despite the family seeking assistance from law enforcement, the violence persisted.
Matvieieva achieved widespread recognition in 2012 when she stepped into the role of host for the STB television magazine “Everything Will Be Fine,” presiding over more than 1,000 episodes until the network ceased production in the fall of 2018.
During her extensive television tenure, she also fronted the culinary program “Everything Will Be Delicious!,” served as a judge on “Psychic Challenge,” anchored morning broadcasts, and competed on “Dancing with the Stars” in 2019.
Today, she positions herself as a certified psychologist and coach adhering to international standards, conducting individual coaching sessions and running a community focused on active lifestyles and personal growth.
Matvieieva’s personal life includes two previous official marriages—the first during her student years which lasted seven years, and a second 11-year marriage to a workplace colleague.
In 2022, she revealed that she was in a relationship with a man 20 years her junior who works in a medical-adjacent field outside the entertainment industry. The couple met at a party where her partner initially did not recognize her television celebrity.
She shared that her partner proposed during a video call, though the proposal lacked a physical ring at the time. While acknowledging initial skepticism from her family regarding the age gap, Matvieieva has maintained strict privacy around her partner to protect him from unwanted public exposure.
From her first marriage, Matvieieva has a son named Vladyslav. Following the full-scale invasion, reports circulated regarding his military service, but Matvieieva clarified in March 2024 that reports of him serving directly in the armed forces were incorrect, and he maintains his privacy regarding his current whereabouts.
Maintaining a strong focus on physical and mental well-being, Matvieieva integrated intensive long-distance walking into her daily routine as a form of active meditation.
In 2025, she completed the historic Camino de Santiago pilgrimage route, walking 280 kilometers on foot from Porto, Portugal, to Santiago de Compostela, Spain, over the course of 11 days to earn official pilgrim status.
Addressing aesthetic maintenance openly, Matvieieva has confirmed undergoing non-surgical procedures such as botox injections and lip and nasolabial fold corrections, while avoiding plastic surgery.
She continues to live in Kyiv, documenting wartime life while developing her psychology practice and maintaining her active lifestyle routines.
