2024-02-09 11:58:21
National Youtuber Day: Is it worth investing in your career in 2024?
On February 14, 2005, YouTube was created by three former Paypal employees in San Mateo, California (USA). Jawed Karim, Chad Hurley and Steve Chen could not imagine the impact that their creation would have in the coming years, becoming one of the main creative platforms in the world and changing the lives of thousands of people.
Considering the profound and constant digital transformation of society over the last 20 years, the platform has managed to remain relevant among the latest developments, always reinventing itself to meet the demands of its audience. However, faced with an apparently saturated creative market, many people may wonder: is it worth being a YouTuber in 2024?
Even though it has been 19 years since its creation, YouTube remains relevant by continuing to update itself to meet new audience demands and advances in technology.
Last Tuesday (6), Youtube CEO Neal Mohan released an open letter with four big bets for 2024, bringing recent data on the impact the platform has around the world. According to the executive, more than 3 million channels are currently part of the YouTube Partnership Program (YPP), for which US$70 billion has been allocated to creators, artists and media companies in the last three years.
Relevance
In terms of relevance, the platform has never been so present in people’s daily lives, leaving the limits of cell phone screens to become one of the family’s main entertainment and information channels. As the letter highlights, viewers around the world watch, on average, more than 1 billion hours of TV content. YouTube on your TVs every day.
Last year, YouTube released some significant data about its impact in Brazil. In 2022 alone, the platform helped generate more than 140,000 full-time equivalent jobs and contributed more than R$4.55 billion to the country’s Gross Domestic Product (GDP).
Data
The data was taken from a study carried out by Oxfords Economics, released in August last year. Furthermore, the company revealed that the number of YouTubers continues to grow, having registered a 20% increase in the latest channels with more than one million subscribers. In Brazil, its audience is loyal and significant, with more than 2 billion monthly active users.
The impact of the creative economy
For Luiz Guilherme Guedes, CEO and founder of EPICdigitais — a creative projects company — the creative economy has never been so heated and structured. Data from the National Industry Observatory (ONI), the intelligence and data analysis center of the National Industry Confederation (CNI), reveal that this segment is expected to generate 1 million jobs by 2030.
“Content creators are true entrepreneurs and YouTube already understands this. With new ways to generate revenue on the platform — such as merchandise stores, subscriptions and clubs, creative professionals have more opportunities to grow and create a loyal community, without being held hostage by their audience.”
National YouTuber Day will be celebrated on February 14th.
In the letter for 2024, Neal Mohan reveals that the number of creators using Channel Clubs increased by more than 50% last year, demonstrating the strength and importance of fan funding. “This relationship is beneficial for both sides, as creators have the income to continue doing their work with excellence and without worrying about whether the material will go viral or not, while the audience can support their favorite creators”, says Luiz Guilherme Guedes .
Despite the potential for success, it is worth noting that a YouTuber career also presents challenges. Competition is fierce, and YouTube’s algorithm is always changing, which can affect content visibility. At the same time, the pressure to produce regularly does not keep up with changes and can impact the quality of work and the mental health of creators.
The importance of professional training in the journey of YouTubers
Guedes brings as an example the journey of Anderson Gaveta, his partner at Gaveta Filmes and winner of the iBest 2023 award in the category of Best Cinema, TV and Streaming Influencer in the jury vote. With an unquestionable talent, Gaveta worked as an editor for some of the main YouTube channels, but couldn’t find the time to invest in his own.
“When we became partners at Gaveta Filmes, Anderson understood the importance of training himself professionally and assuming the role of businessman — and, consequently, all his responsibilities”, explains Guedes. “With just 5 years in this role, with the right mentoring and alongside a capable team, he managed to reach 1 million followers on YouTube, with 3 videos per week and, finally, the iBest award in recognition of all his efforts.”
Anderson Gaveta is just one of the creative professionals that EPICdigitais helped to advance his career as a YouTuber. The company, which has been in the market for 10 years, is a CreativeTech that, combining creativity and technology, offers a series of innovative services and solutions for those who wish to invest in a career in the creative market.
How to start your YouTuber career
For Guedes, getting started on YouTube can be an exciting journey, but some tips can help you establish a solid foundation. Check out 5 tips for being a YouTuber, or starting on YouTube in 2024:
- Define the niche and content of your channel: It is important to choose a topic that you are passionate about, that you have knowledge and authority to speak about. “Study your topic, understand what the public’s demands are and how you can overcome them. Furthermore, analyze the market, your competitors within the niche and create strategies to stand out”, explains Guedes.
- Create a coherent and attractive visual identity: Developing a consistent visual identity is essential to make your YouTube channel stand out. This includes a logo, color palette, and visual style in your thumbnails, banners, and videos. Additionally, develop an introduction and vignettes that align with your personality and the YouTuber image you want to build. This creates a cohesive and professional experience for your viewers, allowing your audience to immediately recognize your videos among many others on the platform.
- Develop scripts with complete information, but at the same time dynamic: Having quality production and a good visual identity are important, but the content must be the focus of your channel. Develop informative itineraries, in a clear, objective way, but always with personality.
Use other successful videos on the platform to understand the structures used, what works and what doesn’t — in addition to evaluating what made you continue with the video. “There are several psychological strategies to attract a person’s attention, however, the most important thing is to keep the viewer until the end with a feeling of satisfaction.” Finally, keep an eye on trends and relevant events to catch a hook with trending themes. - Invest in good equipment for quality production: With robust content and a lot of personality, it’s time to put together a professional presentation for your channel. Learn how to edit your videos to make them more dynamic and interesting, which includes precise cuts, appropriate soundtracks and attractive graphics. Additionally, invest in a good camera and microphone, as the quality of the audio and video is a differentiator in attracting and retaining viewers.
- Create a community: Now that you have attracted your audience, offered quality content and production, it is important to build a community. Interact with your audience by responding to comments and asking for tips and suggestions for new videos — show that their participation makes a difference.
Additionally, share your videos on other social media platforms and other formats to increase the visibility and reach of your content. Another key point is to establish a consistent publishing schedule, as this helps build a regular audience. Finally, collaborate with other YouTubers to expand your audience and bring in new viewers.
“Any profession linked to this segment will require a lot of dedication, planning and organization. It is essential to understand how to delegate tasks to manage your YouTuber career, evaluate the market, devise strategies, in addition to learning to separate your personal self from your professional self — without losing authenticity”, concludes Guedes.
About EPICdigitais
A by EPICdigits is a reference company in the creative economy market, especially in the engagement of generations Y, Z and Alpha. Over the last 10 years, it has impacted more than 50 million people with content and campaigns on the most diverse social media. The company is a CreativeTech, combining creativity and technology to create innovative creative solutions, as well as a digital creative economy school for YouTubers and professionals in the field.
EPICdigitais’ main focus is to capture the imagination of new generations through digital and playful experiences that not only entertain, but educate and inspire. The company can be defined by its innovation, creativity, quality, credibility in the market, especially with its team of creators.
Among the solutions that EPICdigitais offers are: strategic influencer marketing solutions, events, consultancies, curation of creators and influencers, professionalization and encouragement of creative professionals, training in digital creative economy and development of metaverse spaces for companies.
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