2024-01-10 23:53:26
Netflix’s service has reached more than 23 million monthly active users, Variety magazine reported Wednesday, citing the streaming giant’s head of , Amy Reinhard.
This plan launched in November 2022 in 12 markets, including the United States, to attract more customers and add a new revenue stream, as competition for online viewers intensifies.
A year after its launch, Netflix said the plan had reached 15 million monthly active users.
The streaming giant has raised prices on its ad-free options to entice more subscribers to upgrade to the next tier, where ads help generate more revenue.
“Among Netflix customers on an ad-supported plan, 85% spend more than two hours per day on the platform,” Reinhard was quoted in the report as saying at the Variety Entertainment Summit at CES 2024. ‘Aria Resort and Casino in Las Vegas.
An Insider Intelligence report predicted last month that Netflix is expected to edge out Disney+ in the race for U.S. ad revenue next year, as price hikes and a crackdown on password sharing attract more viewers to its crowdfunded offering. The advertisement. (Reporting by Harshita Mary Varghese; Editing by Subhranshu Sahu)
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