Since the release of the new Cyberpunk Edgerunners anime series on Netflix, the Cyberpunk 2077 game has become much more popular than before on the Steam content distribution platform.
Featured Image: Netflix
After the chaotic release of Cyberpunk 2077 in 2020, due to numerous technical issues on PC and consoles. CD Projekt RED’s RPG has risen and come back stronger, notably by offering an animated series, Cyberpunk Edgerunners, which has propelled the famous forgotten game to the fore.
According to Steamdb, the game peaked the weekend of September 17 and 18 with over 80,000 concurrent players. Which allowed Cyberpunk 2077 to beat Elden Ring, Grand Theft Auto V and Destiny 2 on Steam. The audience was four times larger than before the broadcast of the series, which allows us to say that this sudden popularity is not a sign of chance, but indeed of the broadcast. from the famous animated Cyberpunk Edgerunners released on September 13th. Some comments even stating that it is the best ad the game has ever seen.
It keeps climbing
Cyberpunk 2077 hit 85,555 concurrent players on Steam today the highest it’s been since early January 2021 near launch
Amazing CD Projekt have been able to capitalize on Netflix Adaptations with increased sales not once but TWICE now with Cyberpunk and Witcher pic.twitter.com/oZznBIbfdo
—Benji-Sales (@BenjiSales) September 18, 2022
A craze predicted in advance?
The series has been highly praised by audiences and even the creator himself, Mike Pondsmith, who said:
It’s like looking at my own brain. I’ve been waiting for this for years
It would seem that CD Projekt RED felt the right vein by proposing a few days before the release of the series, a patch adding quests, items related to the series, but also to fix some bugs. The developer also announced the first Cyberpunk 2077’s major expansion, Phantom Liberty, in 2023.
Next to that, the communication was strongly deployed by Netflix putting a huge poster on Times Square in New York.