The company wants to discourage sharing a subscription between people who don’t live together, and this announcement seems intended to make separation less difficult when Netflix forces you out of your ex’s or parents’ account, for example.
People move. Families grow. Relationships end. But through these life changes, your Netflix experience should remain the same.
writes with poetry in a press release the video platform, which is experiencing a difficult year 2022, with slowed growth.
The new feature should be rolling out to all Netflix users globally shortly. It will help Internet users who want to fly on their own by guiding them through the steps to create their own account, while keeping their profile.
Ongoing tests
Profile transfer had previously been tested in Chile, Costa Rica and Peru. It’s also in these three countries that Netflix has been testing a feature allowing its members to share their account with someone outside their household, at a cost of less than $5.
The company estimated in April that in addition to the 222 million households that paid for its services, another 100 million had access to them through password sharing, including more than 30 million in the United States and Canada.
We are working on how to monetize this sharing
had commented at the time the boss Reed Hastings.