Dazn and Tim still together on Serie A. The agreement has been officially communicated according to which until 2029 – the year in which the validity of Serie A rights expires for Dazn (which has the availability of all matches) and Sky (which will broadcast 3 per week co-exclusively) – Timvision customers will continue to see the ten matches of each matchday of the Serie A Championship for the next five seasons.
After the renewal of the agreement with Digitalia ’08 for advertising sales, the engines are warming up for the next season. In view of the new five-year cycle, the one with Tim is the first new non-exclusive agreement signed by Dazn.
«The agreement is part of our Group’s broader strategy aimed at creating the first Italian “customer platform” of quality services and content for our customers, leveraging the strength of our brand and our sales channels», he explains in a note from Andrea Rossini, Chief Consumer, Small & Medium and Mobile Wholesale Market Officer at Tim.
«We are happy with the mutual satisfaction agreement signed with Tim which confirms itself as our strategic partner at a technological and distribution level. The agreement which sees a renewed approach to the market and which represents a change of pace in the sector of premium content relating to live sporting events, is aimed at supporting business development with the aim of expanding the marketing capacity of our service for reach the greatest number of fans”, comments Stefano Azzi, CEO of Dazn Italia.
Thus the commercial relationship between Dazn and Tim comes to a new beginning. Previously the agreement was for exclusive distribution (on Timvision decoders) until 2021, to then be revised in summer 2022. The Dazn effect was also felt in terms of profit warnings (initially the commitment requested from Tim was 340 million a year) for the former incumbent of the TLC in which, in the meantime, the CEO Pietro Labriola took the place of Luigi Gubitosi.
#agreement #Dazn #Tim #Serie #Timvision
2024-03-25 21:38:35