2023-06-23 14:57:48
Will they succeed where the previous buyer failed? Two months following having bought the magazine “VSD” last April at the helm of the Paris Commercial Court, the press publisher Heroes Media, hitherto specialized in cars, combis and motorcycles, is launching on June 29 a new formula for this renowned title, but damaged by a long decline.
Without breaking with the DNA of the general magazine, which mixes news, people, news, travel, culture and leisure, the new “VSD” wants to be “more practical and closer to readers”, according to François Tauriac, one of the three co-founders and shareholders of Heroes Media, with Philippe Abreu and Vincent Ham. “For this, we called on ten renowned rubriquards, which are references in their field”, he explains, specifying that the first issue of the monthly will be printed in 150,000 copies.
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