The Big Mac is unique in every respect. We are talking not only about the unique taste and closely guarded recipe of the sauce, but also about the origin of the ingredients. The Big Mac burger available in Polish restaurants consists of products straight from local suppliers – beef from a supplier near Ostróda, a roll baked in Michałów-Reginów and lettuce from Niepruszewo near Poznań.
Limited Big Mac offer. Big Mac among the new products.
What if the Big Mac burger was enriched with slices of bacon and tomato? This is how a new version of the classic, the Big Mac BLT, was created. Another item in the limited offer is Big Mac Bacon. Is this still a Big Mac? Yes, but with extra bacon! New variants of the iconic burger are not the end of the good news. Starting today, guests of McDonald’s restaurants in Poland can order the iconic Big Mac sauce as a separate item, which has one of the most closely guarded recipes and makes literally everything taste better. However, you have to hurry to test the new products – the offer is time-limited. Big Mac Merch. Big Mac among the merch.
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Perfect merch does not exist… In addition to tasty new products, fans of the iconic Big Mac burger also have a real treat waiting for them! The one-of-a-kind Big Mac merch will hit showrooms. It’s worth following Maka’s social media to learn more about the details.
Big Mac campaign. Big Mac among campaigns.
The Big Mac is such an iconic item that it can be used to emphasize its uniqueness, also among other categories. The iconicity of the burger has become the leitmotif of the new McDonald’s campaign, which includes the broadcasting of a spot and marketing activities covering the media, social media, influencer marketing and OOH advertising. The DDB agency is responsible for the strategy, creation and implementation of the spot, while the production was handled by the Lucky Luciano production house. Media planning and purchasing was entrusted to the OMD media house, and social media was handled by Dentsu Creative (Isobar). PR and influencer marketing activities are carried out by the 24/7Communication agency.
Author: Karolina Januszek McDonald’s