New media consumption habits – but which ones will stick after the pandemic?

Comparable trends can be seen in music streaming, social media use, website and app use, and podcast listening. It is noticeable: These are all non-linear, digital online offers. The proportion of those who, on the other hand, used traditional media offers such as television, radio and newspapers and magazines (offline and online) at least as much as in the previous year and want to increase their use this year is significantly lower.