The launch of new technologies brings people closer and closer to a modernized, digitized and transformed world, thus, behaviors, routines and professions.
According to a survey published by Conect Brasil, companies from different sectors have already implemented or are experimenting with digitized processes, such as, for example, the insertion of virtual reality in order to reduce costs, facilitate demands and shorten distances. Which explains the fact that more than 90% of companies’ routines are already carried out virtually, according to this survey.
In this context, the real estate market is not left behind. Even though it is an old and traditional sector in the country, understanding the advantages of using tools that have emerged to facilitate the routine of professionals, such as real estate software, is important. In this way, it is necessary that brokers and brokerages, together with their managers, seek ways to stay up to date on innovations that impact the real estate market to get ahead of competitors.
For Vitor Severo, leader of the Marketing sector at Jetimob, a technology brand focused on the real estate market, he says that these advances are facilitators and allies of the real estate business, as it contributes to the evolution of companies and employees. “Professionals in the real estate market need to be aware of the innovations that arise daily, as they provide an increase in team productivity, time optimization with automated tasks and the possibility of paying greater attention to customers who want to buy or rent a property”, he concludes. .
According to an article published by Exame, this process of implementing new technologies in companies in the real estate market are remnants that remain after the pandemic, affecting brokers and clients. In this way, some examples are presented that justify these changes, such as “meetings by teleconference, remote visits, by video, and the popularization of digital signatures in real estate contracts, a modality that before the pandemic represented something like 5% of closed deals and , in the last two years, has grown exponentially”. Therefore, it is a fact that real estate businesses in Brazil are looking to technology for help to accelerate sales and experimenting with new trends has become essential.
5 innovative trends for the real estate market
1. ChatGPT
Launched in late 2022, ChatGPT is the acronym for “Generative Pre-Trained Transformer”, an autonomous chabot that made an impact due to its ease and speed in the delivery of information. This artificial intelligence creates texts, subtitles for property descriptions, for example, answers questions on any subject, as well as helping with customer service (frequently asked questions), creating programming codes, optimizing keywords, generating content for the social networks of your real estate business and also in data collection and analysis.
2. Tokenization
It is from the technology of blockchain which the process of tokenization, a way to represent a physical good in the digital world, basically. That is, this process consists of facilitating and uncomplicating negotiations, transactions and bureaucratic demands, which used to be time consuming and costly. This trend can help brokers in the process of buying and selling real estate, for example, as it is possible to save all information about real estate, making everything safer. Therefore, this second trend promises to make the real estate market in general more efficient.
3. Virtual Reality
The trend of Virtual Reality (VR) and Augmented Reality (AR) is already used by several companies, game brands and others, but it is also becoming popular in the real estate market, due to its advantages. Being a totally immersive experience, this virtual reality technology allows a customer to visit the property without having to go there, in addition to visualizing how a property will look after its renovation or construction. In conjunction with Augmented Reality, this immersion becomes even more realistic as it is possible to view personalized decorations chosen by the customer in detail.
4.3D printing
The application of 3D printing in the real estate market offers assistance to professionals when closing deals. This is because it is through this trend that it is possible to create models of projects and units faithful to properties that will be built. Therefore, the development of this technology in the future will become an alternative to produce in an agile way, procedures that are now manual.
5. Automation System
The automation of processes can be considered the most implemented among the trends already mentioned above by real estate agencies and businesses in general, since in some cases the real estate CRM already has a rental management system, for example, which presents these automations on its platform. Briefly, using this technology provides the team of brokers with security to save property information, organize demands, carry out collections and transfers automatically, thus avoiding repetitive processes within a company.
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