2023-06-07 21:17:19
Apple presented its first “mixed” reality headset (virtual and augmented), called Vision Pro, a field in which the iPhone manufacturer has been expected to appear for years and is currently dominated by Meta (Facebook, Instagram, Quest). .
Fuente: AFP
“Blending digital content with the real world will allow us to create new experiences like we’ve never seen before,” said Apple CEO, Tim Cookby introducing this “revolutionary new product”, which resembles a pair of ski goggles.
The new device will begin to be marketed at $3,499 early next year.
“If they bought a new, state-of-the-art television, high-performance speakers, a powerful computer with multiple HD displays, a sophisticated camera and much more, they couldn’t match the level of the Vision Pro,” said Richard Howarth, group vice president at design charge.
He cascowhat it is not wirelessunlike the recent Quest (Meta) or Vive (HTC) models, was unveiled at Apple’s annual developer conference in Cupertino, California.
Users will be able to enter parallel universes (meditative landscapes, personal videos, video games, video conferences, etc.) and choose the degree of immersion by means of a button that allows the augmented reality screen (superimposition of virtual elements on reality) to adjust to reality. virtual (full immersion).
“Vision Pro is a new type of computer that enhances reality by seamlessly blending the real and the digital,” Cook summarized.
Users will control virtual screens and apps through eye movements, hand gestures, and voice commands.
The executives harped on potential uses for the device related to work, communication and entertainment, including a partnership with Disney.
“Apple expected to launch a product that was more like glasses than a gaming headset,” Yory Wurmser, an analyst at Insider Intelligence, recently commented.
“But it looks like they’re going to unveil something bigger (and probably more expensive), because they want enthusiasts and engineers to use it and start building an ecosystem of apps,” before designing lighter, cheaper devices for the general public, added.
This is the biggest product launch for Apple since the brand unveiled its smartwatch, the Apple Watch, in 2015.
Currently, VR is dominated by Meta: its Quest-branded headset accounted for more than 80% of the market by the end of 2022, according to Counterpoint.
On Thursday, the head of the group, Mark Zuckerbergunveiled a new device, the Quest 3, the “first consumer device with high-resolution color mixed reality,” which will start selling for $500 in the United States this fall.
At the end of 2021, Facebook became Meta with the idea of becoming a metaverse company, described by Zuckerberg as the future of the Internet, after the web and mobile. But the social media giant’s efforts have so far failed to translate into significant mainstream adoption.
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