Ngāti Whātua Ōrākei Insists On Protocol: ‘Come Through The Front Door’
Table of Contents
- 1. Ngāti Whātua Ōrākei Insists On Protocol: ‘Come Through The Front Door’
- 2. A History Of Resilience And Reclamation
- 3. The call For Respectful Engagement In Auckland
- 4. Past Missteps And Reconciliation
- 5. Future Investment And The Ngāpuhi Factor
- 6. Ngāti Whātua Ōrākei Protocol: Key Expectations
- 7. The Significance Of Ahi Kā In Auckland’s development
- 8. Frequently asked Questions About Ngāti Whātua Ōrākei and Auckland Investment
- 9. Here are 3 PAA (People Also Ask) related questions, each on a new line, based on teh provided article content:
- 10. Ngāti Whātua: Understanding and Respecting Cultural Protocols (Tikanga)
- 11. Key Concepts: Ngāti Whātua Cultural Practices and Values
- 12. Important Cultural Values to know – LSI Keywords like “mana” and “tapu”
- 13. Navigating Pōwhiri (Welcome Ceremonies): The Ngāti Whātua Way
- 14. Essential Steps and Protocols in Pōwhiri
The pōwhiri typically unfolds in a series of stages, each with distinct cultural significance.
Wero (challenge): A warrior may challenge the visiting group to determine their intentions.
Waiata (song) and Haka: Visiting parties frequently enough begin with a waiata and/or haka as a way of introducing themselves and their purpose.
Karanga (call): A woman from the tangata whenua (hosts) calls to welcome the visitors.
Whakawhanungatanga (exchange of speeches): Speeches are given by representatives from both sides. In addition, Waiata (song) and Mihimihi (greetings).
Hongi (pressing of noses): A very sacred and important ritual of greeting. The Ngāti Whātua process shoudl always be respected.
Hākari (feast): A meal shared by both groups to signify the end of the formalities and the beginning of fellowship.Respectful Interactions: Practical tips for Engaging with Ngāti Whātua
beyond ceremonial contexts, everyday interactions also call for respect. Understanding appropriate behavior in various situations demonstrates your willingness to bridge cultural gaps and build positive relationships. Consider these practical tips when engaging with Ngāti Whātua people.
Do’s and Don’ts When Interacting
- 15. Key Phrases and Words to Know (Te Reo Māori)
- 16. Examples of Respecting Ngāti Whātua in Everyday Life
- 17. Benefits of Respecting Ngāti Whātua Protocols
Ngāti Whātua Ōrākei, a central Auckland sub-tribe with a significant history, is sending a clear message to other iwi (tribes) considering investment within their territory: respect protocol and engage respectfully.
This directive emphasizes the importance of acknowledging Ngāti Whātua Ōrākei as the host and following conventional customs,a stance rooted in their historical experiences.
A History Of Resilience And Reclamation
Having endured considerable losses throughout colonization, including being reduced to a mere quarter-acre of land by 1855, Ngāti Whātua Ōrākei has since rebuilt its estate.
Today, their portfolio includes over 160 hectares of commercial and cultural land, resulting in an asset base valued at $1.5 billion.
The call For Respectful Engagement In Auckland
Ngāti Whātua Ōrākei Trust Deputy Chairman Ngarimu Blair has articulated the tribe’s expectations for those looking to invest in auckland.
“If A Ngāpuhi buys a house, pai ana (all good), but if the iwi entity invests here under traditional leadership structures then we expect our tikanga to be followed,” he stated.
Blair emphasized the significance of adhering to Māori customs:
“Being tūturu Māori is when you go into a tribal district as manuhiri (visitors), you seek out the local home people to acknowledge them as the host, and build a relationship with them. That’s all we ask.”
He also noted that this protocol had not always been observed, and that “not all of them have come through the front door.”

Past Missteps And Reconciliation
One example cited was Ngāi Tahu, an iwi based in the south Island, that opened the all Blacks Experience at Sky City in 2020 and purchased property at Onekiritea, hobsonville, without initially engaging with Ngāti Whātua Ōrākei.
However, Blair noted that “they made amends for that, have left town, and they’ve said when they come back they will come to the marae.”
As a gesture of goodwill, Ngāti Whātua Ōrākei is holding a taonga (treasure), a pounamu (greenstone), for Ngāi Tahu. “We are actually holding on to a taonga that they brought with them for safekeeping so that when they do come back, we have that pounamu in our meeting house, and we will reignite that relationship,” said Blair.
Ngāi Tahu Holdings chief executive Todd Moyle acknowledged past mistakes, stating, “In recent years, we have been working closer with Ngāti Whātua Ōrākei, which is an improvement on years gone by.”
Moyle added, “We acknowledge there were instances in the past were Ngāi Tahu Holdings did not engage appropriately, and we appreciate the willingness of Ngāti Whātua Ōrākei to work with us to address thes issues. We value our current strong relationship and look forward to future opportunities for collaboration and partnership.”
Pro Tip:
Engaging with local iwi early in any Auckland investment or growth project is crucial.Building relationships based on respect and understanding can lead to smoother, more triumphant ventures.
Future Investment And The Ngāpuhi Factor
Looking ahead, Ngāpuhi, the hapū’s northern neighbor, could possibly invest in Auckland following its settlement.
Penetaui Kleskovic, who affiliates to Ngāpuhi, hopes this will be the case: “Once we get the economic endowment, we need to look towards Auckland, and the tribes in Auckland will say, ‘Ngāpuhi has no legit claim there’, but they do.”
He further stated, “If I have discussions with the Crown negotiators, I’ll say to them, ‘We want all of the remaining assets on the Crown’s balance sheet within the Auckland area’.”

Ngāti Whātua Ōrākei Trust Chairwoman Marama Royal emphasized the tribe’s strong connection to their area, “That’s not because we don’t want to share, it’s because no one has endured the losses we have in a place like Auckland.”
Royal added, “For us, the protection of this, and the fact we have had to purchase back everything we have, sends a clear signal that we are here to stay, and we are the true ahi kā of central Tāmaki.”
Her message was direct: “All we’ve asked is that they have the courtesy to come through the front door, not the back door – it’s as simple as that.”
Ngāti Whātua Ōrākei Protocol: Key Expectations
| Iwi | Action | Outcome |
|---|---|---|
| Ngāi Tahu | Invested in Auckland without initial engagement. | Acknowledged mistake, committed to future engagement, taonga held by Ngāti Whātua Ōrākei for reconciliation. |
| Ngāpuhi (Potential) | Considering future investments in Auckland. | Expected to follow protocol and engage respectfully with Ngāti Whātua Ōrākei. |
The Significance Of Ahi Kā In Auckland’s development
The concept of ahi Kā, or continuous occupation and stewardship of the land, is deeply meaningful for Māori, especially in the context of rapid urban development in Auckland. For Ngāti Whātua Ōrākei, maintaining their Ahi Kā is not just about land ownership; it represents the survival of their culture, traditions, and identity within a modern city.
Did You Know?
in 2023, The Auckland Council has introduced new guidelines emphasizing engagement with mana whenua (tribal authorities with territorial rights) in urban planning and development projects. This reflects a growing recognition of the importance of incorporating Māori perspectives and values into the city’s growth.
This commitment also highlights the importance of cultural heritage preservation and the need for developers and investors to adopt culturally sensitive approaches that respect the rights and interests of Māori communities.
- What proactive steps can investors take to ensure they are “coming through the front door” when engaging with Māori communities in Auckland?
- How can Auckland balance economic development with the preservation of Māori cultural heritage and the rights of mana whenua?
Frequently asked Questions About Ngāti Whātua Ōrākei and Auckland Investment
- Why Is Protocol Critically important to ngāti Whātua Ōrākei?
- Protocol signifies respect for Ngāti whātua Ōrākei’s history,losses,and status as the ahi Kā (true home people) of central Tāmaki.
- What does ‘Coming Through The Front Door’ Mean?
- It means that any tribe that wants to do business in Auckland must follow tikanga, and be respectful of the host. This includes acknowledging Ngāti Whātua Ōrākei as the host and building a relationship with them.
- How has Ngāi Tahu Addressed Past Protocol Lapses With Ngāti Whātua Ōrākei?
- Ngāi Tahu has acknowledged past engagement mistakes, left Auckland, and commited to engage in respectful engagement .Ngāti Whātua Ōrākei holds a taonga for them,symbolizing the renewal of their relationship.
- What Is Ngāpuhi’s Potential Future Involvement In Auckland?
- Ngāpuhi is considering future Auckland investments once its economic endowment is settled. Some anticipate potential discussions regarding their claims and engagement protocols with local tribes, including Ngāti Whātua Ōrākei.
- How Does ngāti Whātua Ōrākei View Sharing Its Area?
- Ngāti Whātua Ōrākei is not opposed to sharing,however,the tribe emphasizes the need for acknowledgement and respect,given its historical losses and the efforts made to reclaim its land within Auckland.
What are your thoughts on the importance of cultural protocol in investment and development? Share your perspective below.
Ngāti Whātua: Understanding and Respecting Cultural Protocols (Tikanga)
Understanding and respecting the cultural protocols of Ngāti Whātua is paramount for fostering positive relationships, showing genuine respect, and participating meaningfully in events or interactions with the iwi (tribe). This guide will explore the core elements of Ngāti Whātua tikanga, providing valuable insights for locals, visitors, and anyone seeking to engage respectfully with ngāti Whātua.
Key Concepts: Ngāti Whātua Cultural Practices and Values
At the heart of Ngāti Whātua culture lies a deep-seated respect for whakapapa (genealogy),the land (whenua),and customary practices (tikanga). understanding these foundational principles is the starting point for showing appropriate respect. Māori customs aren’t just traditions; they are a living embodiment of Ngāti Whātua values, passed down through generations.
Important Cultural Values to know – LSI Keywords like “mana” and “tapu”
- Mana: This concept encompasses prestige, authority, and respect. Understanding the meaning of mana is crucial when interacting with any Māori group especially Ngāti Whātua.
- Example: Acknowledging the mana of a Kaumātua (elder) during a pōwhiri (welcome ceremony).
- Tapu: This principle defines sacredness and restriction. Certain places, objects, or people may be considered tapu, and specific behaviors are expected to maintain that sacredness
- Example: Removing shoes before entering a marae (meeting house).
- Whanaungatanga: Building and maintaining strong relationships amongst family and community.
- Kaitiakitanga: Guardianship and care for the environment and natural resources.
A pōwhiri is a formal welcome ceremony,frequently enough the frist point of contact when visiting a marae or engaging in significant events with Ngāti Whātua ki Ōrākei or any other hapū (sub-tribe). The protocols during a pōwhiri are often complex and nuanced. Attending a pōwhiri guide can be immensely helpful.