Nice One Beauty Digital Marketing Company recorded sales of 257.21 million riyals for the third quarter ended September 30, 2026, dropping net income down to 1.78 million riyals from 5.92 million riyals a year earlier, according to financial disclosures.
The Bottom Line
- Quarterly revenue reached 257.21 million Saudi riyals (SAR).
- Net income contracted to 1.78 million SAR for the quarter, yielding a basic earnings per share of 0.02 SAR from continuing operations.
- The nine-month figures reflect a wider contraction, posting a net loss of 9.5 million SAR on 741.43 million SAR in total revenue.
Third-Quarter Revenue Growth Fails to Protect Margins
The Saudi Arabia-based e-commerce retailer operates across digital storefronts, offering perfumes, cosmetics, soap, and incense through the Nice One website and mobile application. Quarterly revenue reached 257.21 million SAR. However, profitability narrowed significantly. Net income fell to 1.78 million SAR, down from 5.92 million SAR a year ago. Basic earnings per share from continuing operations dropped to 0.02 SAR compared to 0.05 SAR previously.
Nine-Month Losses Underscore Broader Fiscal Pressures
The wider financial picture for the first nine months of 2026 reveals steeper challenges for the retail platform and its subsidiaries, which include Bahr Al-Montajat General Trading Co. and Nice One Perfumes and Cosmetic Trading LLC. Aggregate revenue for the nine-month period settled at 741.43 million SAR, marking a decline from 767.78 million SAR during the corresponding period in 2025.
The contraction in sales translated into a net loss of 9.5 million SAR for the nine months ended September 30, 2026. This performance contrasts sharply with the positive net income of 28.76 million SAR recorded during the first nine months of the previous year. Consequently, basic earnings per share from continuing operations shifted from a positive 0.25 SAR to a loss of 0.08 SAR over the nine-month interval.
| Financial Metric | Q3 2026 | 9M 2026 | 9M 2025 |
|---|---|---|---|
| Revenue (SAR) | 257.21 million | 741.43 million | 767.78 million |
| Net Income / (Loss) (SAR) | 1.78 million | (9.50 million) | 28.76 million |
| Basic EPS (SAR) | 0.02 | (0.08) | 0.25 |
Operational Footprint and Market Position
The company maintains its commercial infrastructure through specialized operational branches, including Product Sea for Accessories Warehouse, Product Sea for Operation & Maintenance, and Product Sea for Trading – Alsala. These entities support the primary e-commerce distribution channels across the Kingdom of Saudi Arabia.
Disclaimer: The information provided in this article is for educational and informational purposes only and does not constitute financial advice.
