New Jersey Devils captain Nico Hischier has acquired a financial stake and co-ownership position in Swiss athletic training firm Sensopro. The 27-year-old NHL star joins an investor group that includes German football international Joshua Kimmich and On co-founder Olivier Bernhard.
The Bottom Line
- Strategic Investment: Hischier secured a stake in Münsingen-based Sensopro, joining a group that features athletes and executives.
- Contract Context: The transaction follows Hischier’s long-term contract extension with the New Jersey Devils through 2032, valued at approximately $58 million USD.
- Product Integration: Sensopro and Hischier plan to co-develop specialized warm-up routines and training protocols by the summer of 2027.
Expanding the Portfolio Beyond the Ice
Founded in 2008 by Kaspar Schmocker during his studies at the University of Bern, Sensopro specializes in coordination training using proprietary systems like the Luna and Piccolo devices. The company operates across Switzerland, Germany, Austria, the Benelux nations, and Scandinavia, focusing on the intersection of neurological and physical movement.
Hischier will not operate as a passive investor. Instead, the Swiss national team captain will actively contribute to product development, leverage his professional sports network, and provide iterative feedback based on his routine in the National Hockey League.
Sensopro CEO Marc Baumann noted that while Hischier serves as a high-profile door-opener for the brand, the partnership relies fundamentally on the training itself. Co-founder Kaspar Schmocker emphasized that high-level hockey requires athletes to operate constantly under physical instability, making cognitive-motor integration a critical performance variable.
Financial Mechanics and Elite Cap Tables
Hischier’s investment coincides with a secure financial foundation. The forward signed a contract extension keeping him with the New Jersey Devils through 2032, carrying a total payout of roughly $58 million USD.
| Partner / Executive | Affiliation / Background | Involvement with Sensopro |
|---|---|---|
| Nico Hischier | Captain, New Jersey Devils (NHL) | Investor, Co-Owner, and Product Co-Developer |
| Joshua Kimmich | German football international | Investor |
| Olivier Bernhard | Co-Founder, On | Investor |
| Urs Berger | Former Chairman, Die Mobiliar | Investor |
The partnership is designed to generate empirical validation for Sensopro’s equipment. The firm aims to collaborate with Hischier to research the direct impact of its coordination protocols, generating data to support expansion into rehabilitation, therapy, and consumer fitness markets.
Future Roadmap Toward 2027
The operational roadmap for the partnership runs through the summer of 2027. During this window, Sensopro intends to release specialized training iterations informed directly by Hischier’s feedback from North American hockey environments.
