Nike, Inc. is expanding its regional marketing infrastructure by opening a search for a Specialist II, Brand Marketing, TW GC, focusing heavily on running and training verticals. The role requires executing deep consumer insights, managing agency partnerships, and aligning local campaigns with global brand strategies across Taiwan and Greater China.
The Bottom Line
- Strategic Focus: Primary operational responsibilities target running and training portfolios, alongside campaign execution for basketball and the Jordan brand.
- Experience Threshold: Candidates require a bachelor’s degree coupled with a minimum of five years of professional experience in brand communication, product management, or O2O consumer journey planning.
- Operational Scope: The position demands end-to-end management of creative, production, event, and digital agencies to maintain brand consistency across local markets.
Operational Mechanics of the Taiwan and Greater China Marketing Portfolio
According to corporate recruitment listings, the Specialist II position acts as a direct bridge between global directives and local consumer engagement. Brand execution requires coordinating closely with sales divisions and cross-functional teams to translate consumer insights into actionable retail and digital experiences.
The role requires daily oversight of external creative and production partners, ensuring that regional activations for basketball, running, and training adhere strictly to overarching corporate directives.
Core Qualifications and Functional Requirements
To qualify for the position, applicants must demonstrate a minimum of five years of direct marketing experience. This background must include proven capabilities in cross-functional project leadership, O2O (online-to-offline) consumer journey planning, and event execution.
| Requirement Category | Operational Standard |
|---|---|
| Educational Baseline | Bachelor’s degree or higher |
| Experience Minimum | 5+ years in marketing, brand communication, or product management |
| Core Verticals | Running, Training, Basketball, Jordan Brand |
| Key Competencies | Agency management, cross-functional leadership, O2O planning |
Beyond standard campaign deployment, the role mandates rigorous timeline management and strict adherence to detail. The successful candidate must operate as a sports advocate who can unify sales objectives with creative brand inspiration.
Macroeconomic Context and Retail Positioning
Disclaimer: The information provided in this article is for educational and informational purposes only and does not constitute financial advice.
