2024-03-26 04:00:00
The junk food kings are getting more and more nervous. They’re stealing tons of customers from Ozempic, a drug that treats diabetes, but also makes 30% of people who take it stop drinking soft drinks and chips, a new survey reveals.
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“Losing 30 pounds in 10 weeks is miraculous, but it doesn’t come without effort,” says Catherine Bruneau-Collard. The five-foot-four Joliettaine weighed 260 pounds when she received her first Ozempic injection in January.
His beloved iced coffee hasn’t tasted the same since. She now takes it without sugar, otherwise it makes her feel sick, like the McDonald’s croquettes or the poutine she loved to eat.
“Ozempic changes the taste. I tried a coke yesterday, I grimaced,” says this ex-customer of the little red cans. Diets, cutting out starchy foods… nothing worked, because she is the type to “get fat just by looking at food”.
Today she pays $251 out of pocket at the pharmacy for a 4 ml Ozempic injector pen, prescribed by her doctor. Its dose is 0.75 ml per week.
The 31-year-old mother also exercises more. She has taken up jogging and runs three kilometers, five times a week, in addition to her Monday evening hockey game.
“I was going for weight loss surgery. There, I lost 30 pounds and I signed up for a five-kilometer race in May,” she says with pride.
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No more chips
Ozempic is a GLP-1 receptor that treats type 2 diabetes in adults. Popularized by Oprah and Elon Musk, the drug, which also helps lose weight, is now used by 350,000 Quebecers, reveals a survey published by Caddle.
“It makes companies nervous, especially those that rely on impulse buying like Pepsi or Coca-Cola, Mondelez and Nestlé,” observes Sylvain Charlebois, sponsor of the study.
These are among the first Canadian figures on the use of Ozempic. The picture is similar to that in the United States, where Hollywood helped popularize the drug.
The Dalhousie University expert asked 8,662 Canadians if they use Ozempic or its competitors, Mounjaro and Wegovy. One in ten said yes.
Of this number, 3 out of 10 use it to lose weight. The first sweets they stop are sugar and salt: Quebec is the only province where soft drinks come first, at 30%.
Those who take Ozempic are…
45.5% to eat less 30.4% to eat less candy 29.7% to eat less cookies 28.8% to drink less soft drinks 26.5% to eat less chocolate 25.3% to eat fewer chips
Source: Caddle/Dalhousie University survey
40 books in 5 months
“The trend in the United States is confirmed here,” thinks Sylvain Charlebois.
Many Quebecers take Ozempic only to lose weight, noted The newspaper Monday.
We’ve spoken to at least 20 people who complain of almost no side effects. All of them lost an impressive number of pounds in a short period of time.
“Forty books in five months,” rejoiced Marie-Lyse, 56, on the phone. The professional also says how it does not happen without effort.
“You have to change your habits. You have to be ready to do the work,” she repeats.
She doesn’t pay $250 at the pharmacy, but $217 at Costco for her pen.
“At that price, you force yourself,” says the woman who got the medicine thanks to her doctor.
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