- Noon, the digital platform operating in the e-commerce sector in the Middle East, has acquired Namshi, the leading fashion platform in the region.
- Namshi will remain a separate company, with the ability to rely on Noon’s logistics network to carry out deliveries.
- Namshi started its activity in 2011 and serves its customers in the UAE, Saudi Arabia, and other countries in the region
- This acquisition will help expand Noon’s digital environment of products and services, to include more fashion and fashion collections, and will enable Noon to reach new customer segments while offering diversified products.
Source: FollowICT
Noon, the leading digital e-shopping platform in the Middle East, announced its acquisition of Namshi, the leading fashion and style platform in the region..
acquisition
This acquisition will expand Noon’s digital ecosystem of products and services, to include more fashion assortment for consumers in the region, and Noon will continue to support the growth of Namshi as an independent entity within the company..
walk
“Namshi is one of the first pioneers of e-commerce in the region, as it was launched twelve years ago with the beginning of the development of e-commerce in the region. With continuous growth under Emaar over the past five years, it has cemented its position as a leading regional e-commerce platform, and we are very excited to support the next phase of Namshi’s success by welcoming them to the digital environment of Noon..”
trade mark
With over 1,200 brands and an exceptional range of products, Namshi has quickly established itself as a well-known local brand. Namshi started its business from 2011 and serves its clients in the United Arab Emirates, Saudi Arabia, and other countries in the region.
merger
Zarka added, “With this expansion, this acquisition represents a special place for many of us because of our love for Namshi. We recognize both Noon and have a long way to go, but that means the opportunity ahead is still huge. We are grateful to get up every day to work on interesting challenges with a great team in a dynamic market, and we hope to make the most of this opportunity to create opportunities for others. This merger will enable massive, long-term investments for Namshi.” Zarka added, “In the coming months and years, our customers and partners can expect a better product range, better prices and service with these investments..”
separate company
Namshi will remain a separate company, with the ability to rely on the huge Noon logistics network to carry out and benefit from deliveries, with the help of e-commerce experts in the internal departments.
Dhruv Paul, Group General Counsel at Noon, said, “This acquisition represents a great opportunity for both Noon and Namshi. It allows us to reach new categories of customers while offering them unique products from an amazing brand with world class service, backed by Noon”.
leading platform
The acquisition of Namshi is in line with Noon’s strategy to become the leading digital platform in the Middle East, and to expand in a digital environment of products and services aimed at serving and supporting customers in the region. By acquiring Namshi, Noon will be able to contribute to the continuous growth of the e-commerce sector in the Middle East, thus enhancing the support of the local digital economy and the emergence of local brands and talents..