“Normal has proven bad, we have to change” | Innovation

The pandemic has disrupted the plans of the entire planet. It has paralyzed the world we used to know. He has left a blank sheet of paper pending writing. In this situation, it is time to respond to the challenges imposed by the coronavirus crisis. Wondering why, instead of replicating the mistakes of the past, society does not build a better reality now that it starts almost from scratch. Especially when known models have proven inefficient. This was the common thread of the event Retina Reset: building a digital and sustainable future, organized by Retina, promoted by Banco Santander and Telefónica and sponsored by Accenture, Novartis, Philip Morris, Renfe, Unir and Red Eléctrica de España.

The economy is going through a very delicate moment. GDP has fallen like never before in history and its consequences reach an almost unprecedented depth. As Alejandra Kindelán, head of the studies service explained, public policy and institutional relations of Banco Santander, the recovery will never be solid until the health part is resolved. “Investing now in improving this issue means minimizing the economic impact it will have in the future. This is the basis of recovery, ”he said.

Alejandra Kindelán, head of Banco Santander’s studies, public policy and institutional relations service.

Despite the blow inflicted by covid-19, different companies, especially SMEs – which represent 60% of Spanish economic activity and account for 70% of employment – have managed to improve their business thanks to the innovation undertaken during the pandemic. This is the case of leading sectors in Spain such as fertilizers and fertilizers and logistics, which are increasingly robotized. “We have some business subsegments that are growing rapidly. We have to help them to grow faster and create new jobs. We need to develop a support plan for this type of company, ”argued Kindelán.

“Many studies suggest that Spain has made more progress in digitization in these months than we have in years,” said Nadia Calviño, Minister of Economic Affairs and Digital Transformation.

Nadia Calviño, Minister of Economic Affairs and Digital Transformation.
Nadia Calviño, Minister of Economic Affairs and Digital Transformation.

He also pointed out the pending tasks that the pandemic has revealed. The shortcomings of the educational system have been exposed, which require investment in equipment, teacher training and new learning methodologies. “In these months, even those citizens who normally would have thought that they would have had more difficulties have had to make their arrangements. That gives us a new perspective that nobody has to be left behind ”, he reasoned.

For Dr. Michael Osterholm, epidemiologist, professor of Public Health and founder of the Center for Infectious Diseases at the University of Minnesota, it is important to understand that this health crisis is a journey in which we are immersed and that the pandemic is just one step further on your way. “Let’s understand what is happening, but let’s also think about the long term. We have to be prepared for the future ”, he settled.

Michael Osterholm, epidemiologist, Professor of Public Health, and founder of the Center for Infectious Diseases at the University of Minnesota.
Michael Osterholm, epidemiologist, Professor of Public Health, and founder of the Center for Infectious Diseases at the University of Minnesota.

Although with the pandemic the attention is mainly focused on the economy and health, the deterioration of human rights and the increase in inequality are direct consequences that should be addressed: Michelle Bachelet, United Nations High Commissioner for Human Rights and former president Chile, that politics should listen more to citizens and reverse course.

Michelle Bachelet, United Nations High Commissioner for Human Rights and former President of Chile.
Michelle Bachelet, United Nations High Commissioner for Human Rights and former President of Chile.

Go towards a global agreement where all sectors are included, which offers universal systems of social protection for access to housing, health and education. “The coronavirus is a great opportunity. Normal has proven bad. We have to walk towards something better. We have to change and transform the current models “

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