Novoma reinvents food supplements

the essential
From an idea of ​​high school students was born a range of quality food supplements targeting maximum efficiency. An essay transformed by Alexandre Garnier and Lucas Pinos, with the support of Amazon.

An early vocation

It all starts in high school, between two friends with well-placed curiosity. ” We occasionally took vitamin C as a dietary supplement, and the lengthy ingredient list caught our attention. sums up Alexandre. Their entrepreneurial spirit awakens. From research to trial, they create a structure, find a laboratory and surround themselves with experts to offer vitamin C in pure powder, without additives, of irreproachable quality. New (lien : https://amzn.to/3y1XRuS ) will remain the common thread throughout their studies. ” The company has grown along with us,” Lucas.

Quality, efficiency and proximity

Over the years, young entrepreneurs have established demanding specifications: innovative quality formulas, active ingredients with proven benefits, optimal efficiency and an affordable price. The result is around twenty food supplements targeting well-being or beauty, developed to meet everyone’s needs as closely as possible. ” We listen to our customers, study the feedback from the 200 partner naturopaths and nutritionists, then seek to respond to them. “says Lucas. A proximity embodied by the free interview with an expert naturopath now offered on the site.

Continuous improvement

Whether product or structure, Alexandre Garnier and Lucas Pinos advocate continuous and controlled improvement. “ We want to grow gradually, in a sustainable way “, emphasizes Alexander. This is why entrepreneurs favor relationships of trust, both internally and with their service providers, including Amazon. The site was the ideal logistics solution during the company’s change of scale, as well as a springboard for internationalization. Nearly 40% of sales take place there today, supplementing the sales of the site and those in pharmacies. The objective Prime Day (lien : https://www.amazon.fr/b?node=21766165031)? Reach new customers and develop notoriety.

Launched in 2020, The Digital Accelerator (lien : https://www.accelerateur-du-numerique.fr/) was designed by Amazon to support, step by step, all French entrepreneurs in their digital transformation and help them develop their online business. The program, free and open to all, consists of more than 120 training modules. More than 20,000 French entrepreneurs have joined the program since its creation.

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