2023-10-31 04:45:00
The automated mode, called “standard”, allows you to automatically trigger additional digital audio investment in just a few clicks. The “tailor-made” mode allows the user to have control over all media planning criteria. It will in fact be able to activate all the formats and levers offered by digital audio (pre-roll, mid-roll, post-roll or even podcasts, live streams or digital radios), adapt its targeting criteria (geographic, socio-demographic , …) and benefit from the power of contextualization of these spaces thanks to strong editorial environments (music, humor, sport, children, …). The certification of audio inventories by the CESP will make it possible to combine radio and audio contacts in the overall summary of the system.
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