Did you know that our country has more than 500 digital influencers who produce content regarding finance and investments? According to data from the Brazilian Association of Financial and Capital Market Entities (Anbima), there are 515 in all and the number of communicators mapped more than doubled in the second half of last year compared to the first six months of 2022.
One of the reasons for the increase was the very emergence of new influencers and the change in data capture began to map more finance profiles on the networks. Engagement also grew a lot, in addition to the number of followers that increased considerably.
The data are part of the study “Finfluence: who talks regarding investments in social networks”, by Anbima in partnership with the Brazilian Institute of Research and Data Analysis (IBPAD).
