ÖHV campaign for young talents with video competition: targeting young talents

2023-07-18 12:14:30

If you want to attract young people to your company, you first have to reach them. The new ÖHV campaign can do that: with videos by teenagers for teenagers.

Vienna (OTS) – The “Generation Smartphone” – always online and yet so difficult to reach. “She is active on completely different platforms than us adults and communicates differently there,” says the Secretary General of the Austrian Hoteliers’ Association, Dr. Markus Gratzer, the challenge for companies that want to appeal to young people in a nutshell.

From the target group for the target group – and in your own (image) language

For the ÖHV, young people bridge the communication gap between the generations on one of the most used social media channels, in youth language and young imagery. Visual language, because Instagram is the chosen campaign channel: According to the Internet Youth Monitor 2023, three out of four young people use the app, 71% of them daily. “We pick up the boys where they are often and like to be. There, micro-influencers and multipliers show them at eye level what makes the internship so cool,” Gratzer describes the idea behind the campaign.

Post video, tag ÖHV and internship company, win great prizes

Tourism students should take part and have fun in the internship, working atmosphere and colleagues, capture first experiences and plans for the future on film: “We want to show the world with you what work in tourism can do: Let’s put the best interns and internship companies in the limelight”. , Gratzer is looking forward to inspiring videos. The ÖHV rewards this with an iPhone 14, 2 nights for 2 in one of the 10 Explorer Hotels, JBL flip boxes and earbuds. Those who post their video on Instagram by August 31 and tag the ÖHV and internship company will receive the prizes. The competition is part of the ÖHV industry image and offensive “Young Talents”. More on that below