Disney and Old Navy have officially launched their early Halloween collaboration, the Haunted Harvest collection, arriving ahead of the autumn season with over 40 pieces for adults, kids, toddlers, babies, and pets. Ranging from $7.99 to $49.99, the line features Mickey & Friends designs, cardigans, and pajamas, with cardmembers receiving early access on July 30 ahead of the public release.
The Bottom Line
- Early Fall Rollout: Old Navy and Disney debuted their Haunted Harvest collection on July 30 for cardmembers and July 31 for the general public, capitalizing on early seasonal retail trends.
- Extensive Lineup: The assortment includes over 40 pieces spanning adult apparel, kids’ sizes, baby onesies, and pet sweaters, with prices ranging from $7.99 to $49.99.
- Design Highlights: Key pieces feature Mickey Mouse-shaped pumpkin graphics, classic plaid prints, Fair Isle cardigans, and packable tote bags.
Capitalizing on the “Summerween” Retail Shift
While the calendar still reads mid-summer, major apparel brands are pivoting rapidly toward autumn merchandise. Retailers are leaning hard into the cultural phenomenon of “Summerween,” meeting consumer demand for spooky-themed goods months ahead of October. Disney and Old Navy are front-runners in this early push, expanding their existing partnership with a dedicated holiday-inspired capsule.
Apparel and Pricing Breakdown for the Haunted Harvest Line
The collection delivers a broad spectrum of autumnal staples stamped with iconic Disney imagery. Standout pieces include the Old Navy x Disney Mickey Mouse Cardigan for adults and kids priced at $49.99, featuring a brown Fair Isle knit patterned with Mickey-shaped pumpkins. For layering, the unisex Mickey Mouse flannel shirt retails for $49.99, built from 100% cotton with an all-over mini Mickey head print.
Pet owners aren’t left out of the rollout. The Mickey Mouse Cozy Sweater for pets sells for $24.99, manufactured from recycled materials with a convenient keyhole opening at the neck for leash and harness attachment. Meanwhile, accessories like the packable tote bag start at just $9.99, offering two distinct Disney-inspired designs built from machine-washable polyester.
| Product | Target Audience | Price Point |
|---|---|---|
| Packable Tote Bag | General / Unisex | $9.99 |
| Jack Skellington T-Shirt (Existing Collab) | Adults (Unisex Fit) | $9.99 (Limited-Time Deal) |
| Mickey Mouse Pet Sweater | Dogs and Cats (Sizes S-XL) | $24.99 |
| Minnie Mouse Boxy Cropped T-Shirt | Women, Kids | $24.99 |
| Mickey Mouse Mini Bucket Bag | General / Kids | $29.99 |
| Mickey Mouse Logo-Graphic Jean Jacket | Adults, Kids | $34.99 (Marked down from $69.99) |
| Mickey Mouse Cardigan | Adults, Kids, Toddlers | $49.99 |
| Mickey Mouse Flannel Shirt | Adults, Kids, Toddlers | $49.99 |
| Pajama Shorts Set | Women, Kids | $49.99 |
Expanding the Disney Retail Ecosystem
Beyond the core Haunted Harvest release, Old Navy is keeping promotional momentum high by discounting items from their existing year-round Disney inventory. The Mickey Mouse Logo-Graphic Jean Jacket, featuring embroidered details and a large smiling Mickey stencil on the back, is currently marked down to $34.99 from its original $69.99 price tag. Similarly, the Jack Skellington T-Shirt—featuring spooky ghosts flying through the character’s eye sockets—is featured as a limited-time deal at $9.99.
With items accessible across petite, regular, and tall adult sizing alongside toddler and infant options, the collection positions itself firmly as a mass-market retail driver for late summer and early fall.
The Takeaway
Whether you are snagging a $9.99 packable tote or investing in a $49.99 Fair Isle cardigan, the Haunted Harvest line offers plenty of ways to rep Mickey and friends without waiting for the weather to cool down. Drop a comment below and let us know: are you team Summerween, or are you holding out for actual autumn before breaking out the Disney Halloween gear?
