Published on 9 Feb. 2022 at 15:02Updated Feb 9. 2022 at 18:21
Criteo starts from the front. Last year, the French group focused on online returned to growth for the first time in three years, generating $ 921 million in so-called “ex-TAC” revenue (i.e. excluding traffic acquisition costs, the group’s preferred indicator), an acceleration of 12% year-on-year. A real financial improvement for the adtech tricolore after a stagnation of its revenues ex-TAC 2018, followed by two years in a row down over a year – of -2% and -12.9% respectively -, in 2019 and 2020.
In the last three months of the past year, the group also slightly beat market expectations by generating $276 million in ex-TAC revenue, up 9% year-on-year. A real breath of fresh air for the group, even if its annual income does not return to its 2019, 2018 or 2017 levels. On the profitability side, the group’s annual net profit climbed by 84% year-on-year, to 138 million.