2024-04-04 04:37:35
Looking back at the past, the development of Shanghai Fashion Week and industry-related partners has led to the transformation of China’s fashion development. As one of the participants, Ontimeshow has witnessed the shaping of the city’s cultural memory and continues to focus on the creativity of China’s young people and build a diverse The creative ecosystem drives fashion industry innovation and cultural development. Nowadays, as the global fashion industry has entered a new stage of development at the same time as the times, Ontimeshow has also taken this opportunity as a new starting point for its own development. It speaks new words and travels to new territories. It is based on an international perspective and a multi-dimensional industrial perspective, and is open to all rivers. , insisting on empowering the Chinese fashion industry through the integration of multiculturalism.
On March 25, 2024, the 20th season Ontimeshow 2024AW arrived as scheduled at the West Bund Art Center in Shanghai. During the five-day exhibition period, fashionable new ideas blooming like spring flowers were enthusiastically presented. Gathering 157 brands for wonderful displays, Ontimeshow venues have been fully upgraded this season – the four venues A, B, C and D unlock more choices and bring a richer brand matrix, providing promising exhibition and trade opportunities for brands and buyers. While communicating and ordering experience, it also provides an immediate and effective reference for the development of the fashion industry in the new context.
Not only that, Ontimeshow has spread the trend of fashion creativity from the bank of the Pujiang River to the Suzhou River. At the same time, it has opened Bailian Fashion Center Yanqingli and the Ontime Center located in Bailian Sihang Warehouse Science and Technology Innovation Center as exhibition areas, trying to explore the city’s history, A unique new fashion industry scene is built in the cultural context. Continuously broadening and surpassing, Ontimeshow’s efforts to showcase new fashion paradigms, incubate design creativity, integrate industry resources and define Chinese fashion culture have never stopped, in order to open up new heights.
“Youth shaking force”——Flourishing under a diverse international perspective
As an important feature section of Ontimeshow, Ontimeshow 2024AW “YOUNG TALENTS” discovery plan continues the theme of the previous season “YOUTHQUAKE” – the power of youth is at the right time, conveying the vigorous energy of the new generation of designers, breaking the stereotypes and doing things that have never been done before.
The nine most authoritative professionals in the industry, including WWD London/China market editor Zhang Tianwei, Mattori Studio partner Orietta Pelizzari, well-known luxury fashion consultant Federica Montelli, and TX Huaihai｜Young Power Center director Xu Wenjun, form an international, diverse, A strong expert jury. After their rounds of screening, this season’s “YOUNG TALENTS” discovery program has selected ten emerging designer brands, including five ready-to-wear and five accessories brands, to present their latest design works in the YOUNG TALENTS area of Hall A. Among them, they include ZIKONCHEN, a genderless ready-to-wear brand that has been shortlisted for the 2024 Louvre Contemporary Art Exhibition in Paris, France, 27 QUAI GROSMOTT, a pioneering shoe brand that has been interviewed and reported by many authoritative fashion media, and once won the British Goldsmiths Association Craftsmanship and Design Award. APPLOGUE, an accessories brand that has won international awards such as It is worth mentioning that in the first round of preliminary screening this season, two independent designer brands CHEN XU and Duoben stood out and were selected by ROOMROOM Showroom to join the Ontimeshow 2024AW order.
Ontimeshow
Return and Re-creation (or creative return)——Oriental aesthetics builds fashion competitiveness
From the last century, international luxury brands have appropriated oriental visual elements, deconstructed traditional cultural symbols and integrated them into their designs. In recent years, domestic original brands have rapidly risen and become popular topics in the market by using powerful national style elements as product features and traffic passwords. The resurgence of oriental aesthetics that will sweep through China’s fashion consumer market in 2024 at an astonishing speed and scale may already have clues for its occurrence. With the profound changes in social values, spiritual core and consumer culture, the resurgence of oriental aesthetics is not so much a trend as it is becoming a competitive force for Chinese fashion to enter the world stage.
At the same time, more and more independent Chinese designers are providing personalized interpretations of oriental aesthetic styles, and their research and creation methods that reflect Chinese humanistic expression through fashion are becoming more and more mature and multi-dimensional. In this season’s Ontimeshow, brands such as QIUHAO, Puzhenji, ANGEL CHEN and some new brands have quietly but extremely freely applied small microcosms, symbols, totems, patterns, and colors from thousands of years of cultural heritage. , crafts, etc. have been creatively re-applied. Together with the designer’s contemporary design language, they are integrating into another unique expression language of Chinese fashion.
Ontimeshow
QIUHAO exhibition hall
Ontimeshow
Puxianji Exhibition Hall
Dance with the city——Create urban future fashion narrative scenes
Rivers are an important symbol and resource for urban development. In the global trend of cities returning to the riverside, the historical buildings scattered in the waterfront space have been revived again. They have gained young, vigorous and uninhibited vitality from the creativity flowing in the city. In the non-stop history Redefine the value of your existence in the picture. Traveling through the river of time, Ontimeshow spreads the trend of fashion creativity from the banks of the Pujiang River that has been established for many years to the banks of the Suzhou River. It opens both Bailian Fashion Center Yanqingli and Ontime in the Bailian Sihang Warehouse Science and Technology Innovation Center in addition to the West Bund West Art Center. As an exhibition area, Center attempts to build a unique fashion narrative scene in the city’s historical and cultural context.
Located on the first and fourth floors of the Sixing Warehouse at No. 1 Guangfu Road, Ontime Center provides a space that integrates humanities, fashion, aesthetics, lifestyle and many other values as a carrier and container, with the aim of becoming an amplifier of world fashion trends and A hub of urban creativity. During Ontimeshow 2024AW, the independent designer brand deepmoss will bring an eight-day 2024 autumn and winter order fair here.
Starting from the Eight Hundred Show in Jing’an, it stopped at Datongfang, Shanghai Xintiandi, and the West Bund Art Center. With the expansion of new business, it went to Bailian Yanqingli Fashion Center, and now it has expanded to the Sihang Warehouse Ontime Center by the Suzhou River – Ontimeshow After its ten years, it has also participated in the construction of a vibrant urban fashion culture scene with broad vision and diverse narratives. It is inspired by the cultural context of contemporary Chinese cities, incorporates stories of young Chinese creativity, and demonstrates Chinese fashion language that aims to break conventional paradigms. “Real fashion always comes from what is happening in society.” Ontimeshow also hopes to follow the trajectory of urban cultural development and continue to explore the city’s fashion expression, because this expression composed of the body and clothes is both an analysis of the present and an impact on the city. Looking forward to the future.
Ontimeshow
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