“Orange Juice Shortage: Why You May have to Pay More for Your Breakfast Drink”

2023-05-23 09:40:00

If your breakfast consists of an orange juice, the news is not good for you. Indeed, as the Nieuwsblad reports, orange nectar is likely to be increasingly difficult to find on store shelves. Or it will have to be paid even more than it already is.


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Indeed, this year, orange juice is one of the products whose price has risen the most. Inflation that is not about to stop if we are to believe the alarming press release from Unijus, the National Interprofessional Union of Fruit Juices in France. Because to produce orange juice, manufacturers use orange juice concentrates. A raw material that is facing an unprecedented shortage. “It has become very difficult to find for all buyers in the juice sector. Orders from concentrate suppliers are now subject to quotas for all companies wishing to buy them, a situation never encountered by the oldest buyers,” writes Unijus.

Climatic hazards are singled out as the main culprit for this situation. Global warming has led to the failure of orange crops in many countries while the biggest producers, such as Mexico and Spain, have been hit by periods of drought. An explosive cocktail that lowers production and soars prices. The law of supply and demand. For Brazil, the world’s largest supplier of orange juice, it is now impossible to keep pace.

The forecasts are not reassuring for producers and consumers since Unijus predicts a status quo until September-October 2023. As a result, the orange juice shelves in your supermarkets should not be as full as usual. . And each bottle will cost you a little more at checkout.

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