The Orlando Magic and Gray Media have announced a partnership to deliver approximately 70 regular-season games to viewers.
Reaching Across 120 Local Markets
This collaboration secures a home for Orlando Magic broadcasts.
According to MarketScreener, Gray Media operates an extensive portfolio serving approximately 120 full-power television markets across the United States. This network infrastructure positions the multimedia company to deliver coverage.
Roughly 70 regular-season games are locked in. Fans across the designated viewing areas gain access to live game nights.
Production Muscle and Digital Integration
Gray Media brings more than standard local station broadcasting to this partnership. With a portfolio including 81 markets with television stations and 103 markets—alongside a Telemundo Affiliate group with 47 markets—the multimedia company possesses production resources.
Beyond local news and standard programming, Gray encompasses specialized entities like Gray Digital Media, Raycom Sports, Tupelo Media Group, and PowerNation Studios. This production muscle ensures that game night broadcasts, pre-game shows, and complementary digital content will feature execution.
The integration of digital assets and streaming capabilities alongside traditional airwaves reflects a playbook designed to capture audiences.
A Realignment in Sports Broadcasting
The sports broadcasting ecosystem is undergoing a realignment. Teams are migrating toward hybrid local-over-the-air and direct-to-consumer digital frameworks. Franchises recognize that audience reach is a priority.
Partnering with Gray Media gives the Orlando Magic stability and scale. It guarantees that viewers can tune in while supporters utilize integrated digital enhancements.
Schedules for the Upcoming NBA Season
As the upcoming NBA season approaches, local supporters can anticipate broadcast schedules, channel availability, and digital companion content. The shift places high-definition basketball in the living rooms of local fans.
How do you prefer watching your local team—would you rather flip on a local broadcast channel or stream every possession through a dedicated app? Let us know your thoughts in the comments below.
