Pedestrianisation of Oxford Street has driven a 28% year-on-year increase in spending, rising from £2.9m to £3.7m, according to data from Adyen cited by the mayor of London.
The BBC reported that in-store transactions rose 19% and international visitor numbers climbed 42% in the first traffic-free week.
Since 26 October, almost 1km of Oxford Street has been pedestrianised between Orchard Street and Great Portland Street, with figures showing a surge in economic activity in the area. Lord Sadiq Khan called the figures “staggering” and a “real boost for the nation’s high street.”
Spending Surge and Footfall Data
The Adyen payment data provides a clear financial metric for the project’s early impact. Spending in the area grew by 28%, up from the £2.9m recorded in the comparable period in 2025. This increase is directly tied to the pedestrianisation scheme, which removed cars and buses to create a more walkable environment.
The increase in spend represents a rise that confirms the 28% headline figure.
Transport for London (TfL) sensors recorded footfall outside Bond Street station up to 46% above the average weekday count between 7 September and 16 October 2026. This data, collected before the pedestrianisation began, serves as a baseline against which the new traffic-free environment can be measured.
Oxford Street Spending and Visitor Numbers Increased
- Oxford Street spending increased 28% YoY to £3.7m, with in-store transactions up 19%.
- International visitor numbers rose 42%, indicating the scheme’s appeal to tourists.
- The project's total cost requires a large financial commitment for long-term ROI.
Major Brands Endorse Scheme While Local Shops Report Chaos
The mayor’s office reported that around seven out of 10 businesses are backing the pedestrianisation, according to Westminster Extra. Major brands including John Lewis (LSE: JLOY), Selfridges (LSE: SDS), and Under Armour have publicly endorsed the changes, which are intended to create a “world-class destination” comparable to Times Square or the Champs-Élysées.
However, the scheme has also faced criticism. Leanne Gellel, who has run a flower shop on Berwick Street for 31 years, told Westminster Extra that the roadworks have caused chaos.
Leanne Gellel said she was getting up an hour earlier each day just to make her usual rounds, adding that her delivery times have increased by more than an hour without additional compensation. “I’m looking to get out. It’s just another obstacle.”
Michael Bolt, of the Marylebone Association, raised concerns about the impact on bus passengers, noting that journeys have already increased by five to ten minutes due to lost routes. He warned that Wigmore Street would be “crushed with traffic,” with traffic displaced to other areas like Marylebone.
Logistical Concerns and Accessibility Issues
The project includes new infrastructure, such as bus stops located approximately 200 metres from the pedestrianised area and taxi ranks 100 metres away. While emergency services will have constant access, accessibility for disabled shoppers remains a point of contention. The original sources do not specify data on accessibility challenges, but critics have questioned whether the re-routed transport is sufficient.
Cyclist behaviour has also emerged as a problem. William Mata, writing for LBC, observed that some cyclists are ignoring the traffic ban and riding through the area. He cited a video of a police officer shouting “I need you all to know that we are now giving on-the-spot £100 fines to anyone who goes through this red light,” only for a woman to cycle through the light anyway.
The Department for Transport data cited by LBC puts the issue into perspective: there were 2.5 pedestrian deaths per year caused by a cyclist, while 82 pedal bike riders died in road accidents in 2024. This context helps frame the debate over safety and enforcement priorities.
Future Developments and Broader Economic Impact
By the end of spring 2027, visitors can expect to see further enhancements, including more than 50 new trees, two new public squares, improved signage, and over a hundred new seats and dining tables. These additions are designed to solidify Oxford Street’s status as a premier retail and leisure destination.
The pedestrianisation project is part of a trend of urban revitalisation aimed at boosting high streets in the face of online retail competition. The success, or lack thereof, of this scheme will be closely watched by other UK cities considering similar initiatives. The data suggests a positive initial impact on local commerce, but the long-term effects on surrounding areas and transport networks remain to be seen.
Housing, communities and local government secretary, Angela Rayner, described the changes as an “exciting new chapter,” indicating government support for the mayor’s ambitious plan. The project’s financial viability will depend on whether the initial surge in spending can be sustained and offset the investment.
Key Financial Metrics at a Glance
| Metric | Value (2026) | YoY Change | Source |
|---|---|---|---|
| Total Spending | £3.7m | +28% | Adyen (BBC) |
| In-Store Transactions | N/A | +19% | City Hall (BBC) |
| International Visitors | N/A | +42% | City Hall (BBC) |
| Footfall (Bond St.) | 46% above avg | Pre-project | TfL (BBC) |
The project’s ultimate success will hinge on resolving the logistical and accessibility challenges currently raised by critics. While the economic data for the first week is positive, the full impact on the wider West End economy and transport network will only become clear over the coming months. The next key milestone will be the completion of the planned enhancements by spring 2027.
Disclaimer: The information provided in this article is for educational and informational purposes only and does not constitute financial advice.
