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The Oxxos have achieved a certain fame over the years, partly due to their high number of branches.
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The marketing strategies of retail stores have been an important point when considering their success.
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Brands can leverage inconsistencies in their stores to their advantage, if they are creative enough.
A power failure in Oxxo has turned one of the branches into a den, resulting in an attractive and unexpected publicity towards the brand.
Las “small” retail stores belonging to large franchises They have been proclaimed essential for millions of consumers, since these spaces allow access to endless basic products for anyone, such as some personal care items or pharmacy, but their main bet is those items for personal consumption such as food and drinks. .
Among them, there are the typical corner stores around Mexico; however, there are some brands that have managed to stand out in the minds of Mexican customers, as is the case of 7-Eleven and Oxxo.
According to information from Statista7-Eleven has more than 153 thousand stores around the worldmay be the main Oxxo’s competition; however, the Mexican company has achieved an effective positioning thanks to its presence in strategic locations, a fact that has led it to have more branches in Mexico than Starbucks in the United States.
These types of stores, in addition to offering attractive products for their respective consumers, have achieved effective positioning thanks to one element in particular, their marketing strategies, where they sometimes even manage to “disguise” some of their branches (as was the case with 7-Eleven con Spider-Man).
Considering the high amount of Oxxo stores that exist in Mexico and in the world, a passerby has located a particular branch with some electricity failures, but thanks to his ingenuity and placing an electronic music song within his video, he has made this look like a secondthus drawing the attention of Internet users.
@roberthungas5000 He got weird #oxxo ♬ make me go viral – josephcawley3
This slight glitch that was accidentally created by the Oxxo in a club has generated endless positive reactions for the brand, since we can find in the video comments such as “it’s Friday and those from Oxxo know it”, “the one in red asking for the cover”, “as when they tell you we have an excellent work environment , I automatically imagine this”, “disco night at the Oxxo”, “club at the Oxxo”, among endless other thoughts about it that showed how comically they received this little flaw that, three days after it was published, It has already achieved more than 10 thousand interactions.
If Internet users have shown something, it is that they like to see their favorite brands in all kinds of situations, even though these are not entirely expected or planned by them, but this does not mean that they are going to witness an image crisis. , If not the opposite.
We found an example of this some time ago when Little Caesars chose to join the promotion of the premiere of the new Jurassic Park film; however, a small flaw that anyone could have missed, caused accidentally these made a “campaign” in the style of Stranger Thingsunexpectedly generating a good promotion strategy for their pizzas and the series.
@elcachanilladelabaja ???? #nueva #pizza #littlecaesars #fyp #drivethru #togo #parallevar #food #parati #pizzas #peppers #fear #scary ♬ Amityville Horror – Scary Halloween Sound Effects – Halloween Sound Effects
These types of events manage to place themselves in the crosshairs of the digital conversation and create a accidental strategya fact that could be used by the community managers of the brands to encourage web traffic to their profile, if they choose to republish said content.
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