Pamplona has half a thousand businesses dedicated to health, beauty and wellness

When in 2021 the workers entered to make reforms in the old Garrick brewery on Iturrama street in Pamplona, the neighborhood awaited the opening of a new bar. But they were wrong. Now it is a dental clinic, Dboca, which already has another center in Plaza del Consejo, in the old Ferraz store. It is not an isolated phenomenon but a sign of the times, where businesses related to health, wellness and beauty they are booming.

Currently there 48 dental clinics in Pamplonatwice as many as in 2012. The number of inquiries from physiotherapists (51). In the field of beauty, Pamplona has 144 roomsup from 107 in 2012. Those who want to get in shape can choose between 36 gyms and sports improvement services (a decade ago there were 27).

In total, Pamplona adds 465 businesses at street level related to health, beauty and well-being, leaving aside the 340 hairdressers, according to data from the municipal area of ​​Commerce, as of June this year. They are 143 more than in 2012, when there were a total of 322 businesses. supposes a 44% growth.

This phenomenon is reflected in the commercial fabric, both in the center and in other neighbourhoods. The closure of traditional shops has been taken advantage of by these new businesses. Calzados Tiberio on Avinguda Bayona is now the Cabezón y Fernández dental center. In Saint George, the Gustavo Mejía dental clinic has expanded its facilities after the closure of the veteran Edurne bookstore. And in the old Urban Sons clothing store on Fernández Arenas street, the forthcoming opening of a dental clinic is announced.

Concern for physical appearance and technological advances are behind the rise of beauty salons. Radiofrequency, endermology, micropigmentation… the options are multiple to eliminate imperfections and rejuvenate the skin. Maria Santos (Navarro Villoslada street)The Body Concept (Tajonar street), Chocolate Brown and Nea Estética (Lezkairu) and Centro La Rochapea are some of the latest openings.

Another booming sector is hearing centers. Audika (Charles III), Personality (Cilveti Monastery) and the ear (Sangüesa) opened in 2021 and 2022.